PRECISION FARMING SYSTEMS SEGMENT PLAN November 2008
Market Vision (3-5 yrs) The adoption of grassland farming techniques, widely used by New Zealand farmers is being adopted in many world markets, but will result in the need for best practice in farms worldwide.
Key Drivers • Customer reaction to eating food where animals have been fed with GE modified foods will drive consumer demand for grass based production. Corporations such as Whole Foods are promoting grass fed products and facilitating the set up of New Zealand style farming operations. • Bio fuel product from crops is making feeding of livestock expensive. • More farms will become corporate or syndicate owned and will drive the need for web based decision and reporting tools. • Traceability will result in the adoption of GPS based technologies. • Compliance with environmental regulations will require careful management of effluent and fertiliser applications to avoid pollution.
Key Drivers (cont’d) • fertiliser restrictions as to the allowed tonnes applied will drive demand for identifying grow zones within the paddock through the krigging process. • Sky rocketing prices of fertiliser will drive consumer demand for variable rate fertiliser applications rather than the current method of blanket applications. • Tighter health and safety demand will create the need for automated control mechanisms to manage work force behaviour. • The need for an integrated system to manage and plan feeding of livestock in the paddock, with the meal feeding systems used by organisations such as DeLaval. • Lack of skilled labour and traceability requirements will drive demand for automated precision farming tools.
Strategy • Provide re-occurring revenue stream by hosting farms on-line for a monthly charge and automating inputs from other products and service providers through the use of a web server. • Provide an on-farm communication data network that will upload data either to a PC based or web-based management system. • Provide automated tools that meet the needs of farmers using grassland farming practices, including krigging to identify grow zones. • Provide an integrated system to record livestock in paddock consumption so dairy cows can be topped up with grain during the milking process. • Establish franchised product and service offering to establish global distribution support.
Tactics To develop the key elements for an automated farm recording and management system, being ON FARM TOOLS • AG-HUB • Develop and commercialise our web based server, Ag-Hub, that will • host clients farm maps
Consultant Analyzing the data to evaluate: • Pasture Growth variability. • Grazing Patterns.
Fertiliser Technical Representative Analyzing the data to: • Monitor Nitrogen response. • Monitor Fertility via soil transect samples. • Assess Management Zones to compare performance and improvement plans. • The likely result of skilled advice will see a Variable Rate Application Plan.
Tactics (cont’d) • receive data on post and pre grazing; apply krigging application so that the equivalent of yield maps may be generated
Brief Explanation of the Following Slides. The next few slides looks at one paddock across three months grazing history. The Rapid Pasture Sensor was used in the paddock pre and post grazing. No other forms of information are currently available for this particular paddock. The raster files viewed are created by the FarmWorks Kriging program.
Tactics (cont’d) • provide data for variable rate fertiliser applications • be of open architecture so that inputs from other applications and devices can be recorded • receive inputs from P-Plus showing applications such as: - effluent application data - pasture feed data - ATV safety reports • export data and instructions to hardware devices through P-Plus
Tactics (cont’d) • ZIGBEE NETWORK • Develop and commercialise a ZigBee, on-farm network called FARMNET that will • have a range of 1.5 km line of site • be capable of handling multiple devices • be solar, battery or mains powered • communicate with P-Plus farm software • receive and communicate data from other hardware devices • communicate data that will complete actions such as opening and closing solenoids etc.
Tactics (cont’d) • PASTURE MEASUREMENT • Develop and commercialise a rapid pasture meter that will • measure grass height pre and post grazing • Be capable of storing shape files that will result in auto paddock recognition • Upload data either by Bluetooth or by our on-farm FARMNET network
Tactics (cont’d) • P-PLUS SOFTWARE • Develop and enhance our P-Plus software that will • receive data via the FARMNET network • complete functions such as feed planning • compile reports such as proof of placement, application rates etc. • export data to Ag-Hub where required • export instructions via the FARMNET network to instruct other hardware devices • operate as a gateway • DATA TERMINAL • Develop and commercialise a data terminal for installation on vehicles such as ATV’s that will • be GPS capable • store a shape file so will have auto paddock recognition • enable in field pasture planning • record application rates and proof of placement for devices such as urea spreaders and chemical sprayers • upload data on our on-farm FARMNET network
Tactics (cont’d) • EFFLUENT • Develop and commercialise a GPS based effluent management system that will • be capable of storing shape files so exclusion zones etc., can be loaded in as no go zones, capable of shutting the system down in the event of a gear system failure • show proof of placement • application rates • upload data on our on-farm FARMNET network
Tactics (cont’d) • HEALTH AND SAFETY • Develop and commercialise an on-board ATV safety device that will • record on-farm roll over accidents and view location on Google map • record and manage harsh braking, harsh acceleration and high speed cornering • set safety levels such as speed, harsh braking, etc. • be capable of storing a shape file so that users can be warned when they are entering a no go or dangerous area • upload data either by our on-farm FARMNET network