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BACKTONATURE; Training of Trainers on Rural Tourism

BACKTONATURE; Training of Trainers on Rural Tourism

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BACKTONATURE; Training of Trainers on Rural Tourism

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  1. BACKTONATURE; Training of Trainers on Rural Tourism Second Partners’ Meeting Riga 23-14 June 2013

  2. Travel and Tourism Indicators

  3. Travel and Tourism Indicators

  4. Travel and Tourism Indicators

  5. Travel and Tourism Indicators

  6. Travel and Tourism Competitiveness Index1. Policy rules and regulations 8. Tourism infrastructure 2. Environmental sustainability 9. ICT infrastructure 3. Safety and security 10. Price competitiveness in the T&T industry 4. Health and hygiene 11. Human resources 5. Prioritization of Travel & Tourism 12. Affinity for Travel & Tourism 6. Air transport infrastructure 13. Natural resources 7. Ground transport infrastructure 14. Cultural resources

  7. Tourist Attraction

  8. Percentage Increase in International Arrivals

  9. Country Shares

  10. Scope of Rural Tourism-Austria • No official definition • Definitions: • tourism which takes place in the coutryside (OECD) • tourism that simply considers all non-urban tourism as rural. Tourism, according to an old Austrian folk understanding, refers to a non-business trip (Dr. Meinhad Breiling) • an ecologically and socio-culturally compatible niche of tourism which allows a place to adjust to the natural particularities of the region, to the flora and fauna, to its historic and cultural roots and to the life and work-connections of people. Its tasks are support of tourism forms in agriculture, nature experience, regional culture or education and social care (Prof. Albrecht Steinecke)

  11. Scope of Rural Tourism-Austria • Individual activities defined in rural tourism • Skiing and snow based tourism • Swimming and SPAs • Mountain sports and outdoor tourism • Eco-tourism and agro tourism • Cultural tourism

  12. Scope of Rural Tourism-Bulgaria • Rural Regions • Municipalities that do not have a town with a population over 30,000 citizens and with a population density under 150 people per km2 • Individual activities defined in rural tourism • Ecological tourism • Cultural ourism • Camping tourism • Adventure tourism • Balneology,SPA and Wellness • Mountain tourism and skiing • Congress tourism • Sea tourism

  13. Scope of Rural Tourism-Latvia • Official Definition- • Rural tourism is a type of tourism the purpose of which is, on the basis of local social, cultural and nature resources, to offer tourists the opportunity for recreation or the utilisation of the tourist accommodation in rural territory (Tourism Law) • Individual activities- • Accomodation Services • B&B, guest houses, self-catering cottages, country homes, castles&manors, camping • Other Activities and Services • open farms and country homes branded “Countryside Bounty” • nature based activities and services • heritage farms

  14. Scope of Rural Tourism-Turkey • Officially classified as one of the eco-tourism activities (Tourism Law) • Incentive Scope: B & B or micro-scale accommodation facilities (mountain, farm and village houses, bungalows, thermal plants) up to 25 beds, restaurants, farm tourism facilities, facilities established for sportig activities, nature observation, historical trips, etc. Which are established by micro-enterprises and farmers in rural areas. (Managing Authority for the Rural Development Programme)

  15. Tourism Education and Training- Austria High demand for skilled labour Formal Training: • Intermediate school for the hotel industry and catering occupations (Hotelfachschule) • Higher schools for tourism (Höhere Lehranstalt für Tourismus) • Two-year course in tourism (Tourismuskolleg) • Study courses at FHWien University of Applied Sciences of WKW (Fachhochsculen FH) • University study programme for Tourism (Universitätslehrgänge) • University studies connected to touristic aspects

  16. Tourism Education and Training- Austria Non-formal Training: • cook • hotel and restaurant trade commercial assistant • servicing (waiter/waitress) • travel agency assistant • quick service restaurant assistant • fitness consultant

  17. Tourism Education and Training- Bulgaria • Formal Training: • Vocational High Schools • Universities-Departments related with tourism • Non-formal Training: • NGO supported courses (i.e. BAAT) • Courses for unemployed persons (i.e. Confederation of Independent Trade Unions) • Courses in environmental related topics (National and Natural Parks Association) • Other providers/individual courses

  18. Tourism Education and Training- Latvia Formal Training: • 4-year vocational schools (10)-Rural tourism services, Tourism and Recreation management, Tourism services, Tourism business, Hotel services. • 1st Level Vocational Studies (5)-Culture tourism,Tourism and Recreation, Hospitality service, Tourism and hotel service, Hotel service management. • Bachelor studies (6 universities)- Catering and hotel business, Tourism management, Tourism organisation and management, Tourist guide-tour and event manager. • Master studies (2 universities)- Strategic management of communications in entertainment and recreation industry, Tourism strategic management.

  19. Tourism Education and Training- Latvia Non-formal Training: • Private consulting companies • Latvian Country Tourism Association with the collaboration of Tourism State Development Agency

  20. Tourism Education and Training- Turkey

  21. Tourism Education and Training- Turkey Tourism Vocational High Schools (2012-2013) • Number of schools 125 • Number of Students 32.748 • Number of Graduates 60.917 2-Year Tourism Vocational Higher Education (2011-2012) • Number of schools 4 • Number of Students 2.531 4-Year Tourism Vocational Higher Education (2011-2012) • Number of schools 24 • Number of Students 20.833

  22. Tourism Education and Training- Turkey • Non-formal Training • Ministry of Culture and Tourism • Ministry of National Education • Turkish Employment Agency (ISKUR)

  23. Tourism Education and Training- Turkey

  24. Tourism Education and Training- Turkey

  25. Tourism Policies-Austria • Federal Government: • general economic policy, • public transport, • financing instruments and subsidies • Austrian National Tourist Office (Promotion) • Budget 52024 million € in 2009 • 33 offices + 3 representatives worldwide • Austrian Biodiversity Strategy (environmental protection and conservation)

  26. Tourism Policies-Bulgaria NationalStrategy for Sustainable Development of Tourism 2009-2013 Priority 1: Diversification of the national tourism product, promotion of tourism-related service quality and consumers protection. Priority 2: Implementation of energy efficiency measures and standards in the tourism industry Priority 3: Strengthening the role of tourism as a key factor for improving the professional skills and labour market development in the field of tourism Priority 4: Preserve and add value to the natural and cultural heritage

  27. Tourism Policies-Latvia Rural tourism development is subject to general business and training regulations. Government has no specific policy for rural tourism development.

  28. Tourism Policies-Turkey

  29. Back to Nature Project funded by the EC and Turkish Republic Second Partners’ Meeting 13-14 June 2013