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The Enemy Within

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Presentation Transcript

  1. The Enemy Within Adam Chafetz

  2. Hot Topics of the Day • Drunk Driving • Underage Drinking • Binge Drinking • Alcohol Use?

  3. Why? • Fear • Political Correctness Run Amok • Public Health Campaigns We seek easy fixes for complex social problems.

  4. Experiment • Does alcohol increase the risk of breast cancer? • Does alcohol increase the risk of birth defects? • What are the benefits of alcohol for society?

  5. What is the legal limit for intoxication?

  6. Does alcohol impair driving? University of Manchester Study: • Moderate drinkers vs. non-drinkers • Effects of alcohol on accuracy and reaction time.

  7. Is alcohol fattening? Stanford University Study: • Moderate drinkers • Effects of alcohol on metabolic rate.

  8. Does alcohol increase the risk of breast cancer? • Inconclusive research • But, media hype goes on and on.

  9. Does alcohol increase the risk of birth defects? National Institute of Child Health and Human Development Study: • Abstainers, 1-drink-per-day, and 2-drinks-per-day • Slightly fewer birth defects for 1-drink-per-day drinkers than for non-drinkers.

  10. Where are we? • We want simple solutions to complex problems. • We are becoming over-sensitized. • We live in a climate of fear. • We doubt our own instincts and trust experts. • We see daily assaults on the idea of profit-making.

  11. AlcophobesThe New Prohibitionists • Messaging • BAC Campaigns • Assault on Advertising • Financial Disincentives

  12. The Alcophobes’ Assault Messaging • Don’t drink and drive. • Don’t teach children to drink. • Good parents avoid alcohol. • Delay drinking as long as possible. • Any drinking is bad. • BAC confusion (driving vs. general drinking).

  13. The Alcophobes’ AssaultBAC Campaigns • Lower BAC from .08 to .04 • Use of interlock devices. This is an international movement.

  14. The Alcophobes’ AssaultAssault on Advertising • So-called youth advertising ban • Efforts to limit advertising at sporting and family events. This is an international movement.

  15. The Alcophobes’ AssaultFinancial Disincentives • Additional taxes • Regulatory intrusion • Efforts to decrease consumption.

  16. Who Are the Alcophobes? • MADD • Media • PIRE • Robert Wood Johnson • Alcohol Justice – Marin Institute • FACES • CAMY • Local Groups • Public Health (CDC, CSPI, AMA) • Server Training Providers • People in THIS room???

  17. Why You?

  18. Are we being brainwashed?

  19. The Enemies Misinformation Data Manipulation Fear Political correctness Oversensitization Groupthink and mass hysteria?

  20. Example: The Drinking Age

  21. Local Businesses • What can we do about this? • What role should local businesses play? • How powerful can we be? • How far is our reach?

  22. The Strategy • Education and information vs. data manipulation and misinformation • Courage and activism vs. fear and passivity • Honesty vs. political correctness • Desensitization and common sense vs. oversensitization and mass hysteria.

  23. How Do We Get There? • Question what you read and see. • Think and investigate. • Understand the incentives that drive public health groups. • Speak up in social circles, business meetings, and political gatherings. • Encourage others to speak out. • Urge industry advocates to combat misinformation. • Unite! Join with other stakeholders. • Talk to your representatives.

  24. Protect and Project the Core Message We oppose: • Drunk driving • Binge drinking • Unlawful underage drinking.

  25. Let’s Change the Conversation • Beer School • The Great Whiskey Debate

  26. Kudos to this brave retailer… WARNING Continued consumption of wine may lead to sophistication, cultural awareness, worldly concerns, youthful ambiance and possibly severe happiness.

  27. Contact Us! • www.gettips.com • 1-800-GET-TIPS

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