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Generating leads is crucial for any business, and the ecommerce industry is no exception. Ecommerce lead generation involves identifying and attracting potential customers to your online store using various marketing tactics, such as email campaigns, social media advertising, search engine optimization (SEO), and other forms of digital marketing. The ultimate goal is to drive traffic to your site, capture the contact information of potential customers, and guide them through the sales funnel until they make a purchase. Here's a closer look at how ecommerce lead generation works, its benefits,