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Chapter 2 Decision Making

Chapter 2 Decision Making. Decision Support Systems For Business Intelligence. Figure 2.1: Nature of Decision Making. Figure 2.2: Forms of Rationality. Figure 2.3: Causes of Satisficing Behavior. Figure 2.4: Perception is N ot A lways Obvious.

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Chapter 2 Decision Making

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  1. Chapter 2Decision Making Decision Support Systems For Business Intelligence

  2. Figure 2.1: Nature of Decision Making

  3. Figure 2.2: Forms of Rationality

  4. Figure 2.3: Causes of Satisficing Behavior

  5. Figure 2.4: Perception is Not Always Obvious

  6. Figure 2.5: Is This a Car or a Truck?

  7. Figure 2.6: Attributes of Information

  8. Figure 2.7: Using Data to Challenge Assumptions

  9. Figure 2.8: Using Data to Challenge Assumptions

  10. Figure 2.9: An Early View of BI

  11. Table 2.1: Measures of Success of BI Projects Measures of Success of BI Projects* Improved Business Performance 70% Better Access to Data 68% Support of Key Stakeholders 53% User Perception that it is Mission Critical 50% ROI 43% % of Active Users 31% Cost Savings 31% Number of Defined Users 17% Other measures of success included: Number of BI Applications Number of New Requests for BI Applications Number of Standard ad hoc Reports Elimination of independent (shadow) spreadsheets Increased Employee Satisfaction Increased Customer Service Time Reduced *Adapted from Howson, C., Successful Business Intelligence: Secrets to making BI a Killer Application, New York: McGraw Hill, 2008.

  12. Table 2.2: Necessary Features of Successful BI Necessary Features of Successful BI • High data quality and “clean” data • Reliability of the system • Availability of relevant subject areas • Appropriate and effective BI tools • Fast query response time • BI being continually improved (both data and tools) • Integration of BI into organizational processes • Near real time updates to the data warehouse

  13. Figure 2.10: Demonstration of Microsoft’s Tool, Pivot

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