Communications WorkshopMaximizing One-to-One Communications Mark Feldman & Nikki Korn Cause Consulting June 29th, 2010
Six Degrees of Separation “Who Do You Know ?”
Stakeholders Customers/ Clients Employees/ Associates Shareholders/ Donors Business Partners Governments Media Community Organizations Influentials
Customers/ Clients Stakeholders Employees/ Associates Shareholders/ Donors Business Partners Governments Media Community Organizations Influentials
Networking styles • Connectors • Mavens • Salesmen Which one are you?
What is your next communications project? • Recruit volunteers and team leaders • Identify new corporate and community partners • Find passionate spokespeople • Get internal buy-in and raise awareness • Share a story with external audiences • Inspire others to take action
Unlock the power of your networks Exercise Assess Your Informal Network
Assessing your informal network • Who do you share info with? • Who shares info with you? • Identify: • Key “movers”– Connectors, Salesmen, Mavens • Bottlenecks? • Holders of information? • What works? • What challenges might need to be addressed?
Using Internal Networks Leverage other departments’ communications to include and extend your messages • Human resources • Marketing/Sponsorships • Public relations/Media relations • Program • Research • Membership
Top Five Networking Tips
Mark Feldman, Principal / Managing Director firstname.lastname@example.org Nikki Korn, Principal email@example.com 268 Newbury Street Boston, MA 617.266.0700 causeconsulting.com