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Enhancing Transit Communication: A Marketing Workshop

Join us for an engaging Marketing & Communications Workshop on February 26, 2013, focusing on how to effectively communicate the benefits of the City of El Paso’s $81 million transit improvements from 2006 to 2011. Learn to set the stage for successful outreach by exploring the construction of four state-of-the-art transfer centers funded through ARRA. This workshop is designed for professionals in transportation and communication sectors looking to enhance their skills in promoting transit developments.

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Enhancing Transit Communication: A Marketing Workshop

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  1. Marketing & Communications Workshop

    Special Events February 26, 2013
  2. Setting the Stage From 2006 to 2011, the City of El Paso invested $81 million on a number of transit improvements to include: Four new transfer centers with modern amenities ($15 million ARRA funds) 103 new buses Plans for a new Bus Rapid Transit (BRT) System (four corridors) and transit-oriented developments Improved accessibility around bus stops (200+ new shelters and amenities)
  3. Bus Terminals: Here, there … everywhere Four Ground Breakings 03.02.09: Downtown Transfer Center 05.28.09: Westside Transfer Center 07.09.09: Glory Road Transfer Center 07.16.09: Mission Valley Transfer Center Four Grand Openings 10.16.09: Downtown Transfer Center 04.08.10: Westside Transfer Center 11.18.10: Mission Valley Transfer Center (LEED) 01.13.11: Glory Road Transfer Center (LEED) Blissfully unaware June-July 2009 was a stressful
  4. Ground Breaking: The Easy Event Budget: $300-600 Biggest costs: tent rental, A/C rental, print collateral, musical entertainment
  5. Grand Openings: GRAND Indeed What is the realistic budget? What are the BIG obstacles? Active or inactive transfer center/terminal Working with district representative/board member Time table Construction delays
  6. Downtown Transfer Center Opened: 09.27.09 Ceremony: 10.16.09 Cost: $8.5 million (FTA funding: $6.6 million) Amenities: 16 bus bays (28 routes) waiting areas concession area vending machines ATM and change machines free WiFi real-time arrival monitors electronic message boards at each bus bay
  7. Downtown Transfer Center Hindsight is 20/20 Ribbon Confetti cannons Musicians Staging area Everyone had fun despite the flaws
  8. Westside Transfer Center Opened: 03.28.10 Ceremony: 04.08.10 Cost: $5 million (FTA funding: $3.8 million)
  9. Mission Valley Transfer Center Opened: 11.28.10 Ceremony: 11.18.10 Cost: $5 million (FTA funding: $4 million)
  10. Glory Road Transfer Center Opened: 01.16.11 Ceremony: 01.13.11 Cost: $13 million (FTA funding: $8 million)
  11. The Future Celebrations New Operations & Maintenance Facility ($38M) Four BRT Corridors known as Sun Metro Brio($135M) Two additional transfer centers ($10M) Three Transit-Oriented Development (TOD) communities Northgate Transfer Center & TOD Far-East Transfer Center & TOD Five Points Terminal & TOD
  12. Lessons Learned Partnerships are GREAT Don’t be afraid to ask people for money, free stuff or their time Selling point: Public transit helps support local economy Think BIG and Think VISUAL! Why not consider fireworks, you can always scale back Think of what might make a great picture/B-roll for media Follow the Boy Scouts’ Motto Always be prepared for the worst (weather, parking, accidents, delays) Be Flexible Even if you do follow the Boy Scouts’ motto, things are bound to go wrong no matter how well you plan, so have a plan B, C, D, etc. (or just let it go)
  13. Laura Cruz-Acosta Marketing and Public Affairs Coordinator Direct: 915.534.5803 E-mail: Cruz-AcostaLA@elpasotexas.gov
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