OLIVE OIL MARKET ANALYSIS

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2. OLIVE OIL MARKET ANALYSIS • Olive oil is extracted from olives and is considered as one of the healthy oil types, owing to its health benefits such as lowering of blood pressure. Olive oil is offered as extra virgin olive oil, virgin olive oil, and lampante olive oil according to the method of production and composition of fatty acids in the oil. For instance, virgin olive oil is the oil derived from the fruit of olive tree (Oleaeuropaea L.) by mechanical extraction method such as by washing, decantation, centrifugation, and filtration.

3. Increasing awareness regarding health benefits offered by olive oil is expected to drive the market growth over the forecast period. Olive oil contains monounsaturated fatty acids, which are considered as healthy fats. Monounsaturated fatty acids reduce bad cholesterol that is low-density polysaccharides (LDL) and triglycerides. Therefore, olive oil is considered as an effective solution for patients of coronary heart disease. • Moreover, key players in the market are focused on various strategies such as acquisitions and capacity expansion, in order to cater to increasing demand for olive oil. For instance, in May 2019, Solfrut, a Latin American agricultural company, announced its plans of renovating its existing olive oil production plant in Argentina. The renovation is expected to increase olive oil storage capacity to 4,000 tons. This project is expected to be completed by 2021.

4. Figure 1. Global Olive Oil Market Share (%), By Region, 2018

5. Moreover, in February 2014, Cargill Inc. announced signing of an agreement with Dalmia Continental Pvt. Ltd (DCPL) to acquire its Leonardo Olive Oil business. Leonardo is a major olive oil brand and has significant presence in countries such as India. Therefore, the acquisition is expected to strengthen the market presence of Cargill Inc. in India. • Furthermore, Europe held significant market share in the global olive oil market in 2018 and is expected to maintain its dominance over the forecast period. This is attributed to increasing consumption of olive oil in the region in end-use industries. According to data released by Food and Agriculture Organization of the United Nations in January 2019, Europe accounted for largest market share in global virgin olive oil production accounting for 74.3% during 2004 to 2014. As per the same source, Spain ranked first in the list of top 5 global virgin olive oil producers during 2004 to 2014. • According to Coherent Market Insights’ analysis, the global olive oil market was pegged at 3,026.6 KT in 2018 and is expected to register a CAGR of 1.0% in terms of revenue, over the forecast period (2019–2027), to reach 3,299.9 KT by 2027.

6. Figure 2. Global Olive Oil Market Share (%), By Product Type, 2018

7. According to Coherent Market Insights’ analysis, Asia Pacific is expected to gain significant traction in the global olive oil market over the forecast period. This is attributed to increasing awareness regarding health benefits of olive oil in the region. For instance, according to Olive Oil Import Data for (FY 2017-18) published by Indian Olive Association in 2018, import of total olive oil was pegged at 11,254.44 MT in FY 2015-2016 (Apr-Mar), which increased to 12,812.55 in FY 2016-2017 (Apr-Mar). As per the same source, import of virgin olive oil was pegged at 1,623.05 MT in FY 2015-2016 (Apr-Mar), which increased to 1,809.66 in FY 2016-2017 (Apr-Mar).

8. Furthermore, lesser side effects of natural products compared to chemical counterparts has increased demand for beauty products formulated with botanical extracts. This in turn is expected to boost use of olive oil in personal care products. Personal care products blended with olive oil extracts offer various skin benefits such as it is considered to be emollient and offers soothing effect. Moreover, presence of antioxidants in olive oil is considered to slow down aging of skin. Therefore, key players in the market are focused on developing new products blended with olive oil. For instance, Frantoio EVO del BORGO produces beauty & personal care products that are formulated with olive oil including body cream, facial cream, hands cream, liquid soap, burroacao and bubble bath, and lipstick. • Major players operating in the global olive oil market include Cargill, Inc., SOVENA, DEOLEO, COLAVITAS.p.a., Olivezia, Stone Axe Estate, PORTTABLE ProdutosAlimentares, Lda., CastellodiAlbola, Planeta, EmpresaEsporão S.A., and Domaine De Marquiliani (Kermit Lynch Wine Merchant).

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