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Olive Oil Category Analysis

Olive Oil Category Analysis. Maria Bueno Lily Jin. Slide A. A.C. Nielsen Product Snapshot. Slide B. Demographics of the Brands. Slide C. Assigning a Role to the Category. Slide D. Category Assessment: Stores Audited. Slide E. Category Scorecard: SPSS Share of Display. Slide F.

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Olive Oil Category Analysis

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  1. Olive Oil Category Analysis Maria Bueno Lily Jin

  2. Slide A A.C. Nielsen Product Snapshot

  3. Slide B Demographics of the Brands

  4. Slide C Assigning a Role to the Category

  5. Slide D Category Assessment: Stores Audited

  6. Slide E Category Scorecard: SPSS Share of Display

  7. Slide F Category Scorecard: SPSS Shares of Gross Margin Dollars

  8. Slide G Category Scorecard: Mean % Gross Margins

  9. Slide H Roll Out the Plan: Recommendations

  10. Slide I Spring 2013 Fall 2013

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