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Transform AI to IA in Digital Marketing

Transform AI to IA in Digital Marketing. IDN : Back to the Future Event. Wanitcha Sumanat 4-6 April 2019, Chiang Mai. Breakthrough AI Achieving Human Parity in Artificial Intelligence. 5.1 % Switchboard speech Recognition test. 96 % RESNET vision test 152 layers. 88.5 %

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Transform AI to IA in Digital Marketing

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  1. Transform AI to IA in Digital Marketing IDN : Back to the Future Event Wanitcha Sumanat 4-6 April 2019, Chiang Mai

  2. Breakthrough AI Achieving Human Parity in Artificial Intelligence 5.1% Switchboard speech Recognition test 96% RESNET vision test 152 layers 88.5% SQuAD reading comprehension test 69.9% MT Research system 2017 Speech Recognition Human Parity 2016 Object Recognition Human Parity January 2018 Machine reading comprehension Human Parity March 2018 Machine translation Human Parity Transform AI to IA in Digital Marketing

  3. Hype or Reality • AI is writing news stories • Computer can dream • AI can predict how you will look when you are 80 years old. • Google can predict when you are going to die • Facebook can detect if you will commit suicide • More computers are trading on stock market than humans • Amazon knows what you are thinking • AI Chatbots can create their own language to communicate • Deep learning can predict the decimal sequence of the number Pi • AI can lip read a human better than a human lip reader Transform AI to IA in Digital Marketing

  4. What AI can actually do in tech’s perspective: AI is a tracker and tool to monitor readers that reading articles • 1. Knowing what headline is catchy for readers attention • 2. Images that will helps to increase the open rate • 3. How well is the content performing where usually users stop and do not continue reading.. we can do something about that to improve • 4. Specifically knowing how can you improve on design or any other things • 5. Technology allows publisher to perform a split testing on any element on the website or page effectively and knowing what the next course of action Transform AI to IA in Digital Marketing

  5. Get to Know Intelligent Beings Artificial Intelligent Ability to sense, reason, interact and learn Machine Learning Ability to Learn from Data Deep Learning CNN, RNN, LTSM Transform AI to IA in Digital Marketing

  6. Basic Benefits from AI in Digital Marketing • AI helps us understand insights • AI helps create content and improve Ux • AI helps optimize our works faster and more effective • AI helps evaluate and make real-time decision Transform AI to IA in Digital Marketing

  7. What can AI do more? • Smart Tags • Lookalike Model • Anomaly Detection Transform AI to IA in Digital Marketing

  8. What can AI do more? Transform AI to IA in Digital Marketing

  9. AI and the future of Digital Marketing • Adwords/Analytics uses AI to optimize the bidding process • TensorFlow (OpenSource for Machine Learning • Google - Cloud API - Machine Learning Speech Recognition Transform AI to IA in Digital Marketing

  10. Thank you

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