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Things are Changing

Explore the evolving landscape of data analytics with merged data sets, station groups, and live vs. playback viewing. Stay informed on qualitative questions and shifting trends in the National Data Set PPM Franco sample. Understand the implications for local market data and how to leverage the English and French CMR data. Discover what's constant and what's changing with station groups and qualitative labels, and unlock insights on program viewing behaviors. Have questions? Reach out to our Toronto, Montreal, or Vancouver contacts for assistance.

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Things are Changing

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Presentation Transcript

  1. Things are Changing What does it mean to me?

  2. What is Changing? • Merged data / One data set • Station groups • Qualitative questions • Live vs. playback viewing

  3. National Data Set PPM Franco sample In BBM-NMR Franco sample out

  4. Merged data/One data set What stays the same? • Local market data What changes? • Merged data set • Full coverage • Trending What does it mean to you? • Less maintenance/data downloading • CMR data (English and French) in one version • English and French Canada areas will be back

  5. Station Groups What stays the same? • You will still be able to create custom groups What changes? • Total tuning groups • Trending (data available from Sept. ’04) • Group labels What does this mean to me? • All TPP will have the same groups available • Easy to replicate historical stats or trending

  6. Qualitative Labels What stays the same? • Local market demographic characteristics (e.g product usage) What changes? • Some characteristics will not be available for total Canada • BBM Canada will be standardizing characteristics for both data sets in future. What does this mean to me? • There will be 3 kinds of demographic characteristics within InfoSys: • National • English Market • French Market

  7. Live vs. playback viewing What stays the same? • Currency will still be Live + 7days What changes? • You will be able to separate live tuning vs. playback What does it mean to me? • Insight to the way people view programming Questions you may want to ask yourself • What programs types does it impact? • Are people watching programs differently? • What is the impact of DVR? • Should I change anything?

  8. Questions?

  9. Contact us… Toronto: Jennifer Redpath 416-847-2035 Jordan Rothel 416-847-2083 Erica Kim 416-847-2303 Montreal: Isabelle Michaud 514-878-1995 x 5102 Sylvie Danetz 514-878-1995 x 5103 Vancouver: Jo Loup 604-249-3500 x 6004

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