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Supermarket Sales 2000 - 2007

Supermarket Sales 2000 - 2007. United States Potato Board Prepared March, 2008. Supermarket Sales. Data includes Supermarkets ONLY NOT: Wal *Mart Other Mass Merchants like Super Target or K-Mart Club stores like Costco or Sam’s

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Supermarket Sales 2000 - 2007

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  1. Supermarket Sales 2000 - 2007 United States Potato Board Prepared March, 2008

  2. Supermarket Sales • Data includes Supermarkets ONLY • NOT: • Wal*Mart • Other Mass Merchants like Super Target or K-Mart • Club stores like Costco or Sam’s • “Mom & Pop” groceries who do less than $2MM & over/year • However, Supermarkets are the most important potato retail channel by far: 43% all chip sales, 60% all fresh, 72% fresh retail • Analysis based on Nielsen Scantrack® data and Perishables Group FreshFacts® data (loose fresh)

  3. U.S. Supermarket Fresh Pound Sales -0.5% -0.5% -0.5%

  4. U.S. Supermarket Fresh Pound Sales* Index: 100 103 103 106 103 99 94 94 * Bagged & Loose Combined

  5. U.S. Supermarket Fresh Pound Sales* Compared to Population -6.3% +6.9% -12.4% * Bagged & Loose Combined

  6. 2007 U.S. Supermarket Fresh Pound Sales Bagged vs. Loose By Region

  7. 2007 U.S. Supermarket Fresh Pound Sales* Per Capita By Region * Bagged & Loose Combined

  8. Store Brands Share of Bagged Pounds in Supermarkets

  9. U.S. Supermarket BAGGED Fresh Pound Sales & Price/Pound by Quarter 2000 2001 2002 2003 2004 2005 2006 2007

  10. U.S. Supermarket BAGGED Fresh Pound Sales & Price/Pound -- 12 Month Moving Totals 108 104 104 102 100 100 93 93 2000 2001 2002 2003 2004 2005 2006 2007

  11. 2007 U.S. Supermarket Fresh BAGGED Pound Sales By Bag Size

  12. U.S. Supermarket Fresh BAGGED Pound Sales By Bag Size

  13. 2007 U.S. Supermarket Fresh BAGGED Pound Sales By Type

  14. U.S. Supermarket Fresh BAGGED Pound Sales By Type

  15. 2007 U.S. Supermarket Fresh BAGGED Pound Sales By Price Pyramid Bargain = 8 lbs or >, Mainstream = 4-6.5 lbs, Premium = <4 lbs & <$3, Specialty = <4 lbs & $3 or>

  16. U.S. Supermarket Fresh BAGGED Pound Sales By Price Pyramid Bargain = 8 lbs or >, Mainstream = 4-6.5 lbs, Premium = <4 lbs & <$3, Specialty = <4 lbs & $3 or>

  17. U.S. Supermarket Chip Pound Sales -3.4%

  18. U.S. Supermarket Chip Pound Sales Index: 100 103 101 99 100 99 96 93

  19. U.S. Supermarket Chip Pound Sales Compared to Population -7.4% +6.9% -13.4%

  20. U.S. Supermarket Chip Pound Sales & Price/Pound by Quarter 2000 2001 2002 2003 2004 2005 2006 2007

  21. U.S. Supermarket Chip Pound Sales & Price/Pound 12 Month Moving Totals 103 101 100 100 99 99 96 93 2000 2001 2002 2003 2004 2005 2006 2007

  22. Trend in U.S. Supermarket Chip Pound Sales by Nielsen Region Millions of Pounds

  23. Percent Change in U.S. Supermarket Chip Pound Sales by Nielsen Region(2007 vs. 2006)

  24. Trend in U.S. Supermarket Chip Price/Pound Sales by Nielsen Region Price Per Pound

  25. Change in U.S. Supermarket Chip Price/Pound by Nielsen Region(2007 vs. 2006)

  26. U.S. Supermarket Chip Pound Sales/Capita by Nielsen Region Pounds Per Capita

  27. Change in U.S. Supermarket Chip Pound Sales/Capita by Nielsen Region(2007 vs. 2006)

  28. U.S. Supermarket Pound Sales By Package Size Derived from A.C. Nielsen Scantrac/Perishables Group

  29. U.S. Supermarket Dehy Sales -2.4% -2.0% -3.5%

  30. U.S. Supermarket Dehy Sales* Index: 100 99 99 96 90 88 87 85 *Mashed & Specialty Combined

  31. U.S. Supermarket Dehy Pound Sales Compared to Population. -15.1% +6.9% -20.0%

  32. U.S. Supermarket Dehy Pound Sales & Price/Pound by Quarter 2000 2001 2002 2003 2004 2005 2006 2007

  33. U.S. Supermarket Dehy Pound Sales & Price/Pound -- 12 Month Moving Totals 100 100 99 99 99 88 87 85 2000 2001 2002 2003 2004 2005 2006 2007

  34. U.S. Supermarket Dehy SalesMashed Vs. Specialty 000,000 Pounds:113.5 112.6 112.8 108.6 102.3 100.4 98.9 96.4

  35. U.S. Supermarket Frozen Potato Sales -3.5%

  36. U.S. Supermarket Frozen Potato Sales Index: 100 101 100 96 95 94 91 88

  37. U.S. Supermarket Frozen Potato Sales -9.1% +5.9% -16.1%

  38. U.S. Supermarket Frozen Potato Pound Sales & Price/Pound by Quarter 2000 2001 2002 2003 2004 2005 2006 2007

  39. U.S. Supermarket Frozen Potato Pound Sales & Price/Pound -- 12 Month Moving Totals 101 100 100 96 95 94 91 88 2000 2001 2002 2003 2004 2005 2006 2007

  40. U.S. Supermarket Refrigerated Potato Pound Sales +4.5% +6.6% +0.2%

  41. U.S. Supermarket Refrigerated Potato Pound Sales Index: 100 127 141 159 165 260 319342

  42. U.S. Supermarket Refrigerated Potato Pound Sales +242.0% +6.9% +207.0%

  43. U.S. Supermarket Refrigerated Potato Pound Sales & Price/Pound by Quarter 2000 2001 2002 2003 2004 2005 2006 2007

  44. U.S. Supermarket Refrigerated Potato Pound Sales & Price/Pound -- 12 Month Moving Totals 342 319 260 165 159 141 127 100 2000 2001 2002 2003 2004 2005 2006 2007

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