1. SEN My Changing World Supermarket Behaviour!

2. SupermarketBehaviour! Are supermarkets alike? In an important way they are; they are trying to get us to spend as much money as possible.

3. As you come in • Flowers: they look pretty, smell nice and look fresh (so you think everything in the supermarket is fresh). • Grab-and-Go: these products draw in the customer who just wants a sandwich for lunch. To tempt them, the surrounding shelves have prepared fruit, individual cakes, sweets and magazines.

4. Inside the supermarket • Endcap display: these are foods or other products put on the ends of the shopping aisles. Quite often they are on offer, for example ‘buy one, get one free’. • Deli or coffee bar: the idea is to make you relax and feel you are doing something enjoyable. • Cookery demonstration or food sampling: these slow you down and introduce you to new products (temptations).

5. Be careful! • Centre aisles have canned goods, cooking ingredients and general goods – this brings the customer deeper into the shop. • At the back of the store you find milk, cream, meat and fish – everyone needs these products, but they make you walk a long way to get them. (Hopefully you will put lots of extra things in your trolley as you go.)

6. Tips for shopping • Always have a shopping list. • Stick to the list. • Don't go shopping when you are hungry. • Think before you buy those ‘special offers’. • Check sell-by dates – take from the back of the display.