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  1. PRIMESenior Enterprise Entreprendre en Bretagne après 50 ans Conference 18 February 2011 Peter BennieDirector of Developmentpeter.bennie@prime.org.ukwww.prime.org.ukwww.primebusinessclub.com prime

  2. PRIMEEstablished in 1999 as an Initiative ofHRH The Prince of Wales prime

  3. prime PRIMEThe only national organisation dedicated to promoting 50+ self-employment and enterprise TARGET MARKET Over 50s who are unemployed or under threat of redundancy

  4. prime PRIMEFOCUS Raise Awareness of Enterprise Inspire and Stimulate Interest Support, Motivate Train and Advise

  5. prime Background • PRIME has working knowledge of the 50+ market over the last 10 years • PRIME works with a national network of Partners and Providers across the UK • PRIME delivers 50+ Employment, Enterprise and Mentoring programmes and Training • PRIME conducts research and develops strategies for the over 50s • PRIME works with Government at National, Regional and Local level

  6. prime Key Partners • JobCentre Plus • Employment Programme providers • Careers Guidance and Education • Business Link and Enterprise Agencies • HM Revenue & Customs

  7. Barriers and Challenges faced by PRIME’s over 50s clients: Enterprise Business Support Customer segmentation Service offer differentiation prime

  8. Key Barriers to Enterprise • PRIME survey: • “Why did you delay starting your business?” • 1 Money • Found employment • Health prime

  9. Other Barriers to Enterprise Caring responsibilities Lack of Business Idea Inadequate help ‘Gave up’ prime

  10. Other Barriers to Enterprise Conditioning/institutionalisation Lack of enterprise awareness Lack of confidence Lack of enterprise skills Perceptions of risk Peer pressure prime

  11. Barriers to Engaging with Business Support Reluctance to engage with youth-centric initiatives Lack of awareness or familiarity Lack of confidence Image/perceptions - “Not relevant to me” prime

  12. 1. Registered Unemployed – JSA & IB/ESA Claimants 2.Unregistered workless prime A. Workless & redundancy threatened. Hard to reach, need confidence building and a bigger range of competencies SEGMENTATION B. Workless & redundancy threatened. Need confidence, some competencies 6. 50+ threatened with redundancy C C. Enterprise Ready / Able to pay – not a core client B 3.Carers A 5.Of State Pension Age but with inadequate income 4.Retired early with inadequate pension

  13. Service offer differentiation Outreach, enterprise awareness events Format: Non-threatening venue and language, Role models, local Business Support Aimed at: Not enterprise ready Lacking awareness and familiarity prime

  14. Service offer differentiation Ideas for Business workshop Format: Group session, workbook Aimed at: Comfortable with idea of ‘enterprise’ Needing help in identifying transferable skills and experience prime

  15. Service offer differentiation Mentoring Programme Format: Volunteer mentor, face-to-face sessions Aimed at: Needing motivation and focus Lacking support from family/friends Need to consolidate ideas/options prime

  16. PRIMESenior Enterprise Entreprendre en Bretagne après 50 ans Conference 18 February 2011 Peter BennieDirector of Developmentpeter.bennie@prime.org.ukwww.prime.org.ukwww.primebusinessclub.com prime