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WRITING A FINANCE PLAN

This guide provides essential insights into creating an effective finance plan for fundraising, particularly for organizations like the National Democratic Institute. Participants will learn the key components and benefits of having a structured finance plan, including projected incomes by donor groups, revenue strategies, and cultivation techniques. The session covers how to set realistic quarterly goals, timelines, and re-solicitation strategies, ensuring your fundraising efforts are well-coordinated and impactful. Equip yourself with the tools needed to consistently attract and retain donors.

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WRITING A FINANCE PLAN

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Presentation Transcript

  1. WRITING A FINANCE PLAN Fundraising The National Democratic Institute

  2. WELCOME • Introductions • Ground rules • Ice breaker exercise

  3. OBJECTIVES • To understand the components and value of a finance plan

  4. TOPICS • Finance Plan • Why write one • Steps to writing one • Keys to success

  5. KEY TERMS • Finance plan • Budget • Donor groups • Solicit

  6. WHY WRITE A FINANCE PLAN? • Tells you: • How much you will raise • Where the money comes from • Why they will give • How you will raise the money • When the money will come in • Resources needed

  7. WHAT DOES A FINANCE PLAN LOOK LIKE? • Projected income by donor group • List of targeted donors • Projected income by fundraising tool • Fundraising expenses/cash flow • Message to donor groups • Schedule of activities

  8. PARTS OF A FINANCE PLAN • Quarterly goals • Revenue strategy • Timeline • Donor cultivation strategy • Research strategy • Re-solicitation strategy

  9. QUARTERLY GOALS • 1st Q 20-25% • 2nd Q 10-15% • 3rd Q 10-15% • 4th Q 45-55%

  10. REVENUE STRATEGY • Call time • Meetings • Volunteer raisers • Direct mail • Events • Online asks • Grant applications Photo: EarthEnergy Alliance

  11. TIMELINE • Call time per week/month/quarter • Events • Direct mail and email solicitation • Legal deadlines

  12. DONOR CULTIVATION • Who will donate and why?

  13. RESEARCH Photo: IRRI Images

  14. RESOLICITATION • Do I have to ask again? • When can I ask again? • How do I ask again? All donors should be asked to make another contribution!

  15. KEYS TO A SUCCESSFUL FINANCE PLAN • Be fluid • Finance plan as a floor • Set a goal • Constantly adjust the plan • Evaluate pitches and scripts • Involve more people

  16. EXERCISE: FINANCE PLAN OUTLINE

  17. CONCLUSION • A finance plan tells you where, when and how funds are coming into your campaign. • Questions? • Feedback?

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