Google Adwords All Extention PPT

1. Sitelink extensions The first extension you should know about is the sitelink extension. These little beauties are additional links that sit under your primary result link. They go to other popular pages on your website — maybe your blog, special offers, menu, reviews, or pricing page. Whatever the case, you can use these extensions to encourage users to choose where they’d like to go instead of having them visiting your homepage or landing page when they click on your result. Sourse

2. Call extensions By adding that button, you tell customers that you’re just a phone call away, which builds trust and makes you feel more approachable. Without it, you’re sure to frustrate certain prospects. But you might do more than just frustrate them. You could even lose their attention altogether. The point is, if you don’t have this extension, you run the risk of frustrating prospects and customers before they even contact you. We’ve all gotten angry trying to find a hidden phone number. But the call extension will avoid that by putting your phone number front-and-center.

3. App extensions Today, having an app is practically a must for any serious SaaS or e-commerce company. MailChimp, Shopify, and Amazon all have native applications for their services and products. And the reason is that browsing on an app is often easier than browsing on a mobile website. App designers create native applications so they’ll function smoothly on the device, instead of just fitting the device like mobile websites.

4. Review extensions Few things in the marketing world are as powerful as customer reviews. When someone says they like your product or service, other people want to like it too. It sort of says, “This product is amazing! Everyone loves it, and you will too!” A review is a way of assuring the visitor that they’re going to love your product or service before they even buy it. And they’re important because everyone looks at reviews. That isn’t just marketing speculation. It’s science. When consumers are looking to make a purchase, 64% of them seek out customer reviews to support their decision.

5. Callout extensions If you’re a marketer, then you’re probably familiar with the power of callouts in advertisements. You know, the part where you say, “Calling all women frustrated with their makeup” or “Are you sick and tired of having to vacuum your carpet?” I know. It sounds kind of like an infomercial. And that’s because it is. But infomercials and QVC have used this strategy for a long time for one reason and one reason only: It works. And you can leverage it with the callout Adwords extension. The extension looks like this:

6. Structured snippets extensions The structured snippet extension offers another opportunity for you to tell searchers what your business sells. And the more chances you get to do that, the better. The reality is that a lot of times when people see your result, they don’t know who you are, what you’re there for, and how you can help them. A structured snippet can solve that problem if you use it correctly. Here’s what it looks like in action:

7. Location extensions