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A social listening tool is a powerful software that helps businesses monitor and analyze conversations across social media platforms. It tracks brand mentions, relevant keywords, and industry trends in real time, providing valuable insights into public sentiment, customer preferences, and competitor activities. By using social listening, companies can respond to customer feedback, identify emerging issues, and refine their marketing strategies. These tools also enable businesses to engage with their audience more effectively, anticipate trends, and make data-driven decisions.
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