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A social listening tool helps brands monitor and analyze online conversations about their products, services, or industry. By tracking keywords, hashtags, mentions, and trends across social media platforms, businesses can gain valuable insights into customer sentiment, emerging trends, and competitor activities. These tools enable real-time monitoring, allowing brands to respond quickly to customer feedback, address concerns, or capitalize on positive conversations. Social listening also supports content creation by revealing the topics that resonate most with your audience.
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