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Online Tracking Technology Health Privacy Risks and Dangers

While tracking technologies offer valuable insights to healthcare providers and app developers, they also pose significant risks to the privacy and security of your health data. As a responsible healthcare consumer, it's crucial to stay informed, take proactive measures, and advocate for transparent data handling practices. Your health data is precious u2013 protect it as you would your own well-being. Tracking technologies, often concealed within the code of websites and apps. Register Now On, https://conferencepanel.com/conference/online-tracking-technology-health-privacy-risks-and-dangers

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Online Tracking Technology Health Privacy Risks and Dangers

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  1. ONLINE TRACKING TECHNOLOGY HEALTHPRIVACYRISKS AND DANGERS PRESENTED BY PAULR.HALES,J.D. EDUCATIONAL WEBINAR 1 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  2. HealthPrivacy Risksfrom Online TrackingTechnologies PAUL R. HALES ATTORNEY AT LAW Health Information – HIPAA Protecting Patient Privacy is Our Job® Legal Education – Not Legal Advice AttorneyHales.com @hipaaetool 314-534-3534 PaulHales@AttorneyHales.com 2 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  3. HealthPrivacy Risksfrom Online TrackingTechnologies WhatAreWe Going to Cover? WhatisTrackingTechnology? Background TheCurrent Situation Next Steps – Due Diligence 3 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  4. HealthPrivacy Risksfrom Online TrackingTechnologies What is Tracking Technology? OCR’sDescription Tracking technologiesareusedto collectand analyzeinformation about howusersinteract with regulated entities’ websitesor mobileapplications (“apps”). KeyPoints • Tracking Technologiesarecomplex • Therearemany types ofTracking Technologies • Until 2022, Tracking Technology functions and riskswerelargely unknown to Health CareProviderseniormanagement and complianceofficials www.thehipaaetool.com Protecting PatientPrivacy isour Job® 4 © 2023 ET&CGroup LLC

  5. HealthPrivacy Risksfrom Online TrackingTechnologies Background – What happened in 2022? June 16, 2022 The Markup article FacebookIsReceivingSensitive MedicalInformation fromHospital Websites October 14, 2022 Advocate Aurora Health reported to OCR that web trackingtechnologydisclosed 3,000,000 individuals’ PHI October 20, 2022 Advocate Aurora Health begannotifying individuals October 28, 2022 Class Action Lawsuit againstAdvocate Aurora Health December 1, 2022 OCR Bulletin Use ofOnline TrackingTechnologies by HIPAA CoveredEntities and Business Associates 5 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  6. HealthPrivacy Risksfrom Online TrackingTechnologies Background April 22, 2023 AmericanHospital Association (AHA) lettertoOCR Handout 2 – objecting to December 1, 2022 Guidance and “IP” identifier July 20, 2023 OCR and FTC TrackingTechwarning letterto 130 hospitals Handout 3 – example Letterto Barnes-Jewish Hospital August 11, 2023 Advocate Aurora Health settles Class Action Lawsuit for $12.25 Million September 28, 2023 AHA letter to Senate Health, Education, Labor and Pensions Committee – OCR should withdraw December 1, 2022 “Rule” immediately – objects to “IP” as PHI identifier Handout 4 – AHA Executive Vice President Stacey Hughes Letter 6 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  7. HealthPrivacy Risksfrom Online TrackingTechnologies The CurrentSituation – What is happening now? TheFTC – September 15, 2023 UpdatedFTC-HHSpublicationoutlinesprivacyandsecuritylawsandrules thatimpactconsumerhealthdata See Collecting,Using,orSharingConsumerHealthInformation?Lookto HIPAA,theFTCAct,andtheHealthBreachNotificationRule SummarywithlinksofLegalObligationscreatedby • HIPAAandtheHIPAARules • FTCActandtheFTCHealthBreachNotification Rule 7 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  8. HealthPrivacy Risksfrom Online TrackingTechnologies Due Diligence Check All YourOrganization’sWeb Sites andapps CarefulAudit(Risk Analysis) IdentifyTrackingTechnologyLocations Inclusive, Multi-Specialty Expert Audit Team • InformationTechnology and Security • Privacy/Compliance • Legal • Marketing – in house and Marketing Consultants and Vendors • Senior Management • Others as necessary and appropriate 8 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  9. HealthPrivacy Risksfrom Online TrackingTechnologies Your QuestionsPlease Paul R. Hales, J. D. PaulHales@AttorneyHales.com www.AttorneyHales.com 314-534-3534 info@hipaaetool.com 9 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

  10. HealthPrivacy Risksfrom Online TrackingTechnologies ThankYou REGISTER NOW Paul Hales, J. D. PaulHales@AttorneyHales.com 314-534-3534 10 www.thehipaaetool.com Protecting PatientPrivacy isour Job® © 2023 ET&CGroup LLC

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