Content Marketing on Instagram

1. Content Marketing on Instagram- How to Make it Work? Content Marketing on Instagram- How to Make it Work? Instagram; a visually stunning social media platform that has become a major place to help the demand and supply forces meet. The brands are vouching for audience attention and the consumers are constantly looking for content that is appealing yet valuable for them. And with ever-changing Instagram optimization rules and dynamic consumer behavior, how do you create content in today’s time that works? Leading you to the path filled with engagement- worthy Instagram content rules: Create a Theme Just as your brand name is your identity for the real world, your theme is your identity for the virtual world on Instagram. Maintaining a theme with a unique style is a sure-shot way to get your content spotted out of your avid followers’ feed. 60% of top brands on Instagram maintain visual consistency on the Gram. It is also a way to prevent the current engagement rate from falling; a problem most of the content marketers are unable to fix lately. Visual over Text The accounts that have high engagement on Instagram are the ones that produce visual content more than textual ones. A whopping 65% of information is retained by a human brain if consumed visually against a meager 10% retention in the case of text-form info. Thus, fit in your content in visually stunning images or videos rather than boring text.

2. Optimize every Word Content is not just images or videos on Instagram. Instagram has become more like a search engine when it comes to writing text. Every word in your bio, hashtags, the caption of the posts, and the name of the account are optimized for the search section. Hence, optimize every word strategically to hit the sole aim: landing up on the top 9 posts on the ‘Explore” page. Post just apt number of times The biggest mystery while marketing content on Instagram is about the frequency of sharing it. Some say more is good and some say less is better. But the right answer is to follow the rule of moderation as in the former case, the audience gets overwhelmed and in the latter, annoyed for not getting updated. Daily 3-4 stories, a single post, and a reel are a perfect recipe for keeping your followers happy. Jump on the trend And lastly, to connect both with your existing audience and prospective one, weave your content around what is trending. No marketing is better than joining the vibe when putting out your content. It’s a recipe for viral content if done right!