A New Way To Increase Your Sales Presence

2. A New Way To Increase Your Sales Presence Companies are trying hard to find new ways every day to increase its presence. As a company, the establishment brand value is very important and hence, they always search for something that could do exactly that, which is creating the brand value. That's why even a concept such as geo-fencing has gained much importance in the world of marketing.

4. Geo-fencing in simple word is a virtual fencing that is drawn based upon some particular metrics. It uses different technologies to achieve that though the basic principle behind this is same in every case, that is to erect a virtual fencing around the place to which, it was designated to. Hence, it was just about the time when digital marketers would realize the potential of the mobile geofencing marketing and thus act accordingly to boost their sales.

6. Marketing in mobile geofencing has brought a new dimension in the era of marketing where new technologies are giving more and more opportunities to showcase the product by different companies. For example, let's say someone is driving by a place where an event is getting held. That person has no prior knowledge about the event though he might be interested in had he known. This is thus, creates a perfect opportunity for mobile geofencing marketing where that person will get text messages or any other type of notification this informing him about the event.

8. The advantages of it are in two folds. Firstly, it informs the person about the event and can make a direct contribution in attracting that person to that event. Secondly, even if he doesn't come, if the event is weekly or monthly, then he may schedule ahead to go that event. Thus this type of marketing doesn't yield only short-term profits but there will be long-term gains also. Another case can be, in the subject of a restaurant. If a person is driving nearby of that restaurant, then a text message or notification may be sent to the mobile phone of that person showcasing the specials of that day. It is a very clever marketing which can attract people who weren't directly in consideration.

10. Thus geofencing is creating a new era of marketing. Today, the marketing isn't limited to billboards or printing media or television as such rather, new ways of marketing are getting more and more focus as it deals with the daily life of a common people. Such as in this case, geofencing is giving new opportunities.

11. Contact Us: Copley Advertising Geofencing mobile advertising Located: Brookline Massachusetts United States Phone no. +1 617-651-2249 Website: http://copleyadvertising.com/