Chapter 1

1. Chapter 1 Business Communication Foundations

2. Learning Objective 1 Why is business communication important to individuals and organizations?

3. Business Communication is Important to • Enhance your self-esteem • Become an effective employee • Advance in your career • Positively affect an organization’s success

4. Learning Objective 2 List and explain the goals of business communication.

5. Goals of Business Communication • Receiver understanding – as the sender meant it to be understood • Receiver response – receiver responds to the message • Favorable relationship – establishes a strong business relationship • Organizational goodwill – the receiver feels a good feeling toward the organization

6. Learning Objective 3 • Describe the patterns of business communication.

7. Patterns of Business Communication • Internal or external • Formal or Informal • Work related or personal

8. More Patterns of Business Communication • Vertical (upward or downward) or horizontal • Serial • Network • Grapevine

9. Learning Objective 4 Explain the communication process.

10. Communication Process The communication environment includes the sender, the message, the receiver, feedback, and communication barriers.

11. Learning Objective 5 Identify communication barriers and describe ways to remove them.

12. Communication Barriers • Failure to use the you-viewpoint • Word choice • Punctuation, spelling, grammar, and sentence structure • Appearance of the sender or the message

13. More Communication Barriers • Environmental factors • Type of message • Receiver capability • Listening

14. Remove Communication Barriers To remove communication barriers analyze the receiver and use the you-viewpoint in your messages.