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Branding and Marketing

Branding and Marketing. What is your brand?. Image Public Perception Aligned with overall MISSION Plans, people, products, services. Branding is . Figuring out who we are and whom we serve Deciding who we want to be Determining what unique assets we possess that communicate who we are

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Branding and Marketing

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  1. Branding and Marketing

  2. What is your brand? • Image • Public Perception • Aligned with overall MISSION • Plans, people, products, services

  3. Branding is • Figuring out who we are and whom we serve • Deciding who we want to be • Determining what unique assets we possess that communicate who we are • Planning how to communicate a consistent message

  4. Steps • Define your brand • Determine the goal for your brand • Create the overall plan for creating the brand • Use the brand throughout the organization “Branding for Nonprofits”, 2006

  5. Branding Criteria • How should others describe the organization? • How will we know when we are successful? • How will we know when the description by others aligns with our mission statement? • What will our success mean to the organization? • How will we use our time and what is the desired completion date? www.pgresources.com

  6. Examples • Nike • Pampers • Apple • PUPS • MoMA

  7. Things to consider…. • Name and acronym • Design • Email • Consistency

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