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GPEC Branding, Marketing and Web

GPEC Branding, Marketing and Web

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GPEC Branding, Marketing and Web

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  1. California Strategy GPEC Branding, Marketing and Web

  2. Worsened by the recession, economic development groups in the United States are in an intense battle for jobs while chasing fewer potential clients. Just broke a record for most locates in a year Last year, GPEC assisted 31 companies in their expansions or relocations, representing 7,187 jobs, $781 million in capital investment and 5.4 million sq. ft. of consumed space

  3. Worsened by the recession, competition among states for new investment is fierce, and economic development groups are faced with doing more with less. • Ranks as the No. 1 regional economic development organization among site-selection consultants • Annual study by NY-based DCI, a public relations and • marketing firm specializing in economic development • Asked site selectors to identify up to three “Best in Class” • regional ED groups • Respondents identified 50 organizations and GPEC • received the most votes

  4. web presence – prep for CA branding campaign • Better brand the Greater Phoenix Region • Combat stereotypes by communicating regional assets least • expected from the region • Incorporate what it is truly like to live and work in Greater • Phoenix (MPAC content) • Better showcase GPEC investors and communities • Highlight the communities, companies, councils and people who • support GPEC • Provide featured investors • Integrate OGP, MPAC and gpec.org concepts • Provide an easy-to-use vehicle to further publicize business • news from each of GPEC’s communities (20 municipalities • and Maricopa County) • Offer easy-to-update, original news stories or press • Include some of the community-specific and lifestyle info from • meetmetrophoenix.com Greater Phoenix, USA

  5. digital platform – prep for CA campaign • Major emphasis on messaging/calls to action • Incorporation of a geo-tracking mechanism that detects users logging • on from CA-based IP address and serves up CA-specific messaging • Captures visitor information for remarketing purposes • Positions targets industries and super-serves data by weaving industry • microsites • Integrates with Microsoft CRM and ExactTarget for sophisticated email • marketing program • Places significant emphasis on off-page and on-page SEO to drive CA • prospects • Recognizes the growth of smart phones/tables – mobile-version for • either Phase I or Phase II • Provides a vehicle for increased social media marketing • Results in a “best-in-class” among economic development groups Launch: February 2012

  6. Arizona Sun Corridor Partnership ARIZONA’S CAPABILITIES

  7. What is the Arizona Sun Corridor Partnership? • The Arizona Sun Corridor Partnership is an alliance of economic • development agencies throughout the State • The Arizona Sun Corridor’s mission is to promote and educate • the benefits and opportunities available in Arizona to business • leaders, site selectors and commercial real estate professionals

  8. Services We Offer • Market Investigation – incentive evaluation, operating cost analysis, supply chain/industry analysis • Labor Market Data/Employment Assistance – current wage/labor force data, demographics/housing affordability, connections with local employers • Economic Impact Analysis – economic impact and analysis per project, projected community benefit to encourage a competitive business package • GIS Site-Selection – dynamic and comprehensive list of value-based assets, unique buildings and shovel-ready sites • Connectivity to Key Resources – market entry assistance, connections with key business, university/college and political leaders, access to start-up resources

  9. Anti-California Marketing Schemes

  10. Arizona: The Tech Sector Evolution • After WWII, five aerospace companies were located in Arizona – • Motorola, Hughes Aircraft, Goodyear Aircraft, Sperry Phoenix Company • and AiResearch Manufacturing Company • The cutting-edge technology being developed in AZ coupled with the top • talent at ASU led to the area’s reputation as a hub for aerospace…then • electronics…then semiconductor. • Because of our talent, these companies morphed: • Goodyear Aircraft later became Lockheed Martin • Hughes Aircraft became Raytheon • Sperry Phoenix company became part of Lockheed and Honeywell • AiResearch later became Honeywell • Today, high-tech companies employ thousands in Arizona: • Raytheon – 12,000 Boeing – 4,700 • Honeywell – 10,000 Freescale - 3,000 • Intel – 10,000 Motorola – 1,200 • Avnet – 5,300

  11. State Economy By Sector Construction 4.9% Natural Resources & Mining 0.4% Manufacturing 6.3% Government 17.5% Wholesale Trade 4.0% Other Services 3.6% Retail Trade 12.0% Leisure & Hospitality 10.8% Utilities 0.5% Transportation & Warehousing 3.0% Information 1.5% Finance & Insurance 4.8% Health Care & Social Assistance 12.6% Real Estate, Rental & Leasing 1.9% Professional & Business Services 13.9% Educational Services 2.3%

  12. Arizona: Regional Economic Drivers • Pinal County • Aerospace/Defense • Agri-business • General Manufacturing • Logistics • Renewable Energy • Warehouse Distribution • Flagstaff • Biosciences • Engineering • Medical Devices • Natural Sciences • Renewable Energy • Greater Phoenix • Aerospace/Defense • Emerging Technology • Healthcare • Renewable Energy • Transportation & Logistics/Company HQ • Greater Tucson • Aerospace/Defense • Biotech/Biomedicine • Healthcare • Optics • Renewable Energy • Greater Yuma • Agri-business • Biocrops • Defense • General Industrial • Logistics • Renewable Energy

  13. CA Companies That Have Expanded to AZ • American Carpet Recyclers • APL • Assa Abloy/HES • AT Security • Bell Carter Foods • Bryan College • Countrywide Data Center • Direct TV IT Support Center • Dunn Edwards • First American • Flagship Biosciences • Flying Foods (Starbucks food distribution) • GAP • Hawker Beechcraft • HotChalk • Insultech • International Rectifier (IRF) • Johnson Controls • Maxwell Technologies • Niagara Water • PayPal (eBay) customer support center • Power-One • REC Solar • Safelite Auto Glass Customer Service Center • Silicon Valley Bank • Solar City • Tiny Prints • Yelp

  14. Arizona-California Connectivity

  15. Arizona-California Connectivity

  16. Arizona: Major Incentives • Quality Jobs Program – A $9,000 credit over three years for new qualified jobs • Job Training Program – grants up to $8,000 per employee for a maximum $1.5M • Renewable Energy Tax Incentive Program – Refundable corporate income tax credit for up to 10% of cap x, includes a 75% reduction in property taxes for up to 15 years • R&D Tax Credit – for research done in AZ, credit amount is 24% of first $2.5 million in expenses plus 15% of expenses thereafter

  17. Benefits of Doing Business • Low Cost of Doing Business • Overall state and local tax cost is 8.5% per-capita going to taxes compared to the • national average of 9.7%. (Tax Foundation) • Nationally ranks the second lowest in unemployment insurance tax (Small Business • and Entrepreneurship Council, 2010) • Educated Workforce • Arizona State University, University of Arizona and Northern Arizona University provide one • of the largest concentrations of science and technology students in the country • Second in overall workforce (CNBC, 2010) • Strong, High-Tech Economy • The Milken Institute placed Arizona in the Top 10 for technology-focused economies • Second in economic outlook (American Legislative Exchange Council, 2010) • Seventh in growth prospects (Forbes, 2010) • Productive R&D Activity • Leader in semiconductor device manufacturing, computer memory, solid-state • devices, electrical systems and optics • Arizona one of the top patenting states

  18. Questions? Greater Phoenix Economic Council 2 N. Central Avenue, Suite 2500 Phoenix, Arizona 85004 602.256.7700 www.locateinarizona.com www.cityofinnovation.com www.greateryuma.org www.gpec.org www.pinalcountyaz.gov www.treoaz.org