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Presentation given at WebCom Montreal, November 16, 2011
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Building Thought Leadership through Content Curation BuildingTHOUGHT LEADERSHIP in an age ofCURATIONPresentation by Corinne Weisgerber, Ph.D.St. Edward’s University • @corinnew
cu • ra • torSomeone who plans and oversees thearrangement, cataloguing, and exhibitionof collections. S/he describes andanalyzes valuable objects for the benefitof researchers and the public.
sper•ma•lo•gos - a bird picking up seeds here and there.A loafer in the marketplace who picks up scraps of learning& then parades them around without first digesting them.
An aggregator simply bundles together pieces of info without providing a frame or contextualizing them.
An aggregator simply bundles together pieces of info without providing a frame or contextualizing them.
Is bundling tweets and repackaging them in newspaper style format really curation?
Is bundling tweets and repackaging them in newspaper style format really curation?
A curator adds a point of view and contextualizes the info s/he is culling together thereby framing the message
“ Anyone can collect links, and algorithms can aggregate. But only trained editors have the skills to select and collect the best information and build a “ loyal audience. - Mark Briggs, Journalism Next
findSTEPSto successful track selectcuration engage editorialize share arrange create
1. FIND • Identify your niche • Find content sources
1. FIND • Identify your niche • Find content sources - set up a network (PLN)
1. FIND • Identify your niche • Find content sources - set up a network (PLN) • Aggregate what you discover
“ The summation of human experience isbeing expanded at a prodigious rate, andthe means we use for threading throughthe consequent maze to the momentarily“ important item is the same as was used in the days of square-rigged ships.
“ The summation of human experience isbeing expanded at a prodigious rate, andthe means we use for threading throughthe consequent maze to the momentarily important item is the same as was used in the days of square-rigged ships. “ Vannevar Bush, 1945
2. SELECT • Filter content • Select content: - quality
2. SELECT • Filter content • Select content: - quality - originality
2. SELECT • Filter content • Select content: - quality - originality - relevance
3. EDITORIALIZE • Contextualize content • Introduce/summarize
3. EDITORIALIZE • Contextualize content • Introduce/summarize • Add your perspective
A retweet with no comment of your own can easily be seenas a sign of approval of what you’re relaying. For instance:RT @jonescampaign smith’s policies would destroy ourschoolsUnadorned retweets must be avoided. Use colons "e marks to make clear you’re simply retweetingopinionated material.RT Jones campaign now denouncing smith on education:@jonescampaign smith’s policies would destroy our schools
Arrange4. • Sort content • Rank content • Lay out content
Arrange4. • Sort content • Rank content • Lay out content - Juxtaposition
INFO MOLECULES“A curator is an information chemist. He or she mixes atoms together in away to build an info-molecule. Then adds value to that molecule.” - Scoble
INFO MOLECULES“A curator is an information chemist. He or she mixes atoms together in away to build an info-molecule. Then adds value to that molecule.” - Scoble
CREATE5. • Decide on a format - Paper.li, Scoop.it
CREATE5. • Decide on a format - Paper.li, Scoop.it - Storify, Storiful
CREATE5. • Decide on a format - Paper.li, Scoop.it - Storify, Storiful - Twitter curation
CREATE5. • Decide on a format - Paper.li, Scoop.it - Storify, Storiful - Twitter curation • Credit sources
SHARE6. • Identify your audience • What media do they use?
SHARE6. • Identify your audience • What media do they use? - share where they are
SHARE6. • Identify your audience • What media do they use? - share where they are • Sharing as a lagniappe