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Social Media in the Classroom

Pre-conference presentation on social media in the communication classroom given at the 2008 National Communication Association's Annual Convention in San Diego, CA.

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Social Media in the Classroom

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  1. Social Media in the Classroom Social Media in the communication classroom Drs. Corinne Weisgerber & Shannan Butler How to make the best of: Blogs & Wikis RSS

  2. Social What is Media

  3. Web 2.0 - the social web Video by Dr. Mike Wesch Web 2.0 - the social web Video by Dr. Mike Wesch

  4. The Web has changed • SEU Homepage: May 18, 1997 • Statesman Homepage: Then (Feb. 16, 1996)& Now Reasons for the change: • Move from HTML to XML • Faster broadband • Open-source technologies • Cheaper data storage The Web has changed • SEU Homepage: May 18, 1997 • Statesman Homepage: Then (Feb. 16, 1996)& Now Reasons for the change: • Move from HTML to XML • Faster broadband • Open-source technologies • Cheaper data storage

  5. HTML: Hypertext Markup Language Form & content inseparable HTML: Hypertext Markup Language Form & content inseparable

  6. XML: Extensible Markup Language Form & content separate The Result: Easy to export content Easy to create content XML: Extensible Markup Language Form & content separate The Result: Easy to export content Easy to create content

  7. Interaction from monologue to dialogue The New Web: • popularity ratings/voting • comments • polls • user-generated content Interaction from monologue to dialogue The New Web: • popularity ratings/voting • comments • polls • user-generated content

  8. Social media:

  9. Social media: new communication technologies that allow Internet users to easily interact with other users and to share web content in the form of blogs, video, podcasts, wikis, RSS feeds, etc. Social media: new communication technologies that allow Internet users to easily interact with other users and to share web content in the form of blogs, video, podcasts, wikis, RSS feeds, etc.

  10. . Web 2.0:

  11. . Web 2.0: Based on social media, participation, collaboration, sharing, community...

  12. . Web 1.0: Web 2.0:

  13. . Web 1.0: Web 2.0: • read only (passive) • “professional” content • limited user experience • isolated • control • owning • personal websites • directories (taxonomy)

  14. . Web 1.0: Web 2.0: • read only (passive) • read/write (participative) • “professional” content • “amateur” content • limited user experience • rich user experience • isolated • social • control • trust • owning • sharing • personal websites • blogs • directories (taxonomy) • tags (folksonomy)

  15. . “ The media, communications, and marketing landscape in which the PR industry was developed is being knocked down. [...] It is the decline of media based on a top-down model of communications. [...] This model is premised on the audience being passive receptors for the message [...] In the emerging model, as epitomized by YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others. Ideas and information are passed virally. This consumer generated content alters the laws of control of message. Many are calling this new social and user “ driven media ‘Web 2.0.’ - Richard Edelman (President & CEO of Edelman PR)

  16. . Who’s The Media What is the media?

  17. . 2007 Time Magazine Person of the Year

  18. . User-generated Content Quick Facts:

  19. . User-generated Content Quick Facts: • 133 million blogs • 900,000 blog posts a day • 80 million videos on YouTube • 150,000 videos uploaded a day • Twitter: 1+ million users • 3 million tweets a day • Flickr: 3 billion images • Facebook: 120 million users • MySpace: 114 million users

  20. . Blogs • YouTube • Twitter • Flickr • Wikis • Slideshare • Social Networks • etc.

  21. . Blogs • YouTube • Twitter • Flickr • Wikis • Slideshare • Social Networks • etc. Tools & for communicating Community for sharing

  22. . Tools: Web 2.0 in the classroom Community:

  23. . Tools: Web 2.0 in the classroom Community: • New forms of student-to- student communication • New forms of teacher-to- student communication • New ways to present an argument (video, blog...) • Media literacy

  24. . Tools: Web 2.0 in the classroom Community: • New forms of student-to- • Build community of student communication learners • New forms of teacher-to- • Eliminate physical walls student communication of classroom • New ways to present an • Connect learners and argument (video, blog...) scholars/practioners • Media literacy • Share work • Solicit feedback • Collaborate on projects

  25. . “ The academy is faced with a need to provide formal instruction in information, visual, and technological literacy as well as in how to create meaningful content with today’s tools. […] The challenge is to develop curricula and assessment rubrics that address not only traditional capabilities like developing an argument over the course of a long paper, but also how to apply those competencies to other forms of communication such as short digital “ videos, blogs, or photo essays. - 2008 New Media Consortium/EduCause Horizon Report

  26. . Credits: Presentation given at the 2008 National Communication Conference in San Diego, CA Drs. Corinne Weisgerber & Shannan Butler St. Edward’s University Blog: http://socialmediaprclass.blogspot.com Email: corinnew@stedwards.edu

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