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Social Media Metrics for Academics - PowerPoint PPT Presentation


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Presentation for an HP Catalyst Online Workshop on how academics can measure the outcomes of their social media efforts — and use those metrics to improve their content and scientific reputation.

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Social Media Metrics for Academics


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    Presentation Transcript
    i ve got more friends than youmetrics need

    I’ve got more friends than youMetrics need to be meaningful & related to your goals Beware of vanity metrics I’ve got more friends than youMetrics need to be meaningful & related to your goals Beware of vanity metrics

    aaa social media measurement framework kami

    AAA Social Media MeasuremenT Framework - Kami Watson Huyse Attention: Attitude: Action:Volume of interest Sentiment and Business results, (i.e. fans, traffic relationship to outreach effort, and other the brand. or sustained analytics) online presences in social networks online. AAA Social Media MeasuremenT Framework - Kami Watson Huyse Attention: Attitude: Action:Volume of interest Sentiment and Business results, (i.e. fans, traffic relationship to outreach effort, and other the brand. or sustained analytics) online presences in social networks online.

    attention measuring attention in an academic

    ATTENTION Measuring attention in an academic settingLikesViews/trafficClicksFollowsShares*ReTweets*Embeds** Without providing your own opinion/interpretation ATTENTION Measuring attention in an academic settingLikesViews/trafficClicksFollowsShares*ReTweets*Embeds** Without providing your own opinion/interpretation

    attention measuring attention in an academic 1

    ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?FollowsShares*ReTweets*Embeds** Without providing your own opinion/interpretation ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?FollowsShares*ReTweets*Embeds** Without providing your own opinion/interpretation

    attention measuring attention in an academic 2

    ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets*Embeds** Without providing your own opinion/interpretation ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets*Embeds** Without providing your own opinion/interpretation

    attention measuring attention in an academic 3

    ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets* Be w a re of vEmbeds* anity me trics.* Without providing your own opinion/interpretation ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets* Be w a re of vEmbeds* anity me trics.* Without providing your own opinion/interpretation

    attention measuring attention in an academic 4

    . ATTENTION Measuring attention in an academic settingLikesViews/traffic Do th ey sho w actClicks ive en gagem ent?Follows Do th ey shoShares* w sub stanc e?ReTweets* Be w a re of vEmbeds* anity me trics.* Without providing your own opinion/interpretation

    what facebookdifferent metrics valuesan

    . What Facebookdifferent metrics ValuesAn indication of the importance of Σu w d }} e e e weight affinity recency

    weight 3f share general understanding exact

    . Weight + > > > 3f Share General understanding - exact weights not known, may vary by person

    attitude measuring attitudes in an academic

    . + ++ ATTITUDE Measuring attitudes in an academic setting Comments: • Are they positive, negative, or neutral in tone? • Do they convey a sense of interest in/excitement about your project? - -

    action measuring action in an academic

    . AcTION Measuring action in an academic settingAction:Conversations (2-way)Blog write-upsSpeaking InvitationsMedia InterviewsCollaborations

    action measuring action in an academic 1

    . AcTION Measuring action in an academic settingAction: Result:Conversations (2-way)Blog write-ups Establish thought leadership,Speaking Invitations academic/scientific reputationMedia InterviewsCollaborations

    two way conversations and continued

    . Two-way conversations and continued learningSharing slide deck Write-up Discovery Mutual Learning

    blog write ups mentions continued exposure

    . Blog write-ups, mentions = continued exposure/conversation

    attention applications for measuring

    . ATTENTION Applications for measuring attentionLikes - Facebook built-in metricsViews/traffic - Google Analytics, Academia.eduClicks - Bit.ly (tweeted links)Shares - Facebook, SlideShare, etc. built-in metricsReTweets - Twitter built-in metrics, HootSuite, TweetDeckFollows - Twitter built-in metricsEmbeds - SlideShare built-in metrics

    measuring attention with google analytics number

    . Measuring attention with Google Analytics: Number of blog visits, avg. visit duration

    google metrics measuring attention demographics

    . Google Metrics Measuring attention: demographics

    how to add google analytics to your blog install

    . How to add Google Analytics to your blog: Install plugin

    1 2 how to add google analytics to a website

    . 1.2. How to add Google Analytics to a website: Claim it

    monitoringconversationsknow who is talking about

    . MonitoringConversationsKnow who is talking about your project - Using GigaAlert.com

    people sometimestalk about yourcontent

    . People sometimestalk about yourcontent withoutusing your name oravatar

    people sometimestalk about yourcontent 1

    . People sometimestalk about yourcontent withoutusing your name oravatar

    people sometimestalk about yourcontent 2

    . People sometimestalk about yourcontent withoutusing your name oravatar

    people sometimestalk about yourcontent 3

    . People sometimestalk about yourcontent withoutusing your name oravatarOur slides, yet nocitationGigaAlert helpskeep tabs of that