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ESA

ESA. European Seed Association. Lobbying activities. Jean-Paul Judson Manager Public Affairs. Outline. ESA: an example of a lobbying organisation Representation Membership Structure Lobbying: what that actually means Lobbying: some examples

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ESA

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  1. ESA European Seed Association Lobbying activities Jean-Paul Judson Manager Public Affairs

  2. Outline • ESA: an example of a lobbying organisation • Representation • Membership • Structure • Lobbying: whatthatactuallymeans • Lobbying: someexamples • A career in public affairs in Brussels

  3. ESA: example of a lobbying organisation Representation • Representing the totality of the European seed industry active in research, breeding, production and marketing of seeds 43 direct company members (ESA Individual Members) 18 associate company members (ESA Associate Members) 35 national seed associations (ESA Association Members)

  4. ESA: example of a lobbying organisation Membership

  5. ESA: example of a lobbying organisation Membership

  6. ESA: example of a lobbying organisation Structure Board Secretariat Sections Committees

  7. ESA: example of a lobbying organisation Structure Secretariat Secretary General Technical Director Manager IP & Legal Affairs Manager Public Affairs Manager Communications Assistants & Reception

  8. Lobbying: what that actually means « Building influence in a political decision-making process » Lobbying starts at home Lobbying is knowledge Lobbying is part of the process: weak lobby, poor policy Lobbying is diverse: methods, organisations Lobbying is managing expectations Lobbying is not an end in-itself

  9. Lobbying: some examples • Profilingactivities(e.g. position paper, events, meetings…): prepare the ground, raiseawareness, bring an issue of concerninto the scope of policy or legislativedevelopments • Technicalactivities(e.g. meetings and proposals for amendments…):raising a technical issue in a specificpiece of legislation, translatingtechnicalspecificationsintopoliticalterms • General positioning(networking, shaking hands, drinking cocktails, attending meetings…): building partnerships and alliances to support your message

  10. A career in public affairs in Brussels It’s not all about institutions or consultancies • Be flexible on the sector • Look out for strong organisations • Be focused on your role: what you can contribute/ what you want to learn • Be creative: a lot of applications, a lot of lobbyists • Be open: show you want to learn and meet new people

  11. THANK YOU Jean-Paul Judson Manager Public Affairs ESA European Seed Association jpjudson@euroseeds.org +32 2 743 28 60

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