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Marketing on a Dime

Marketing on a Dime. It’s everybody’s business. Marketing From the “outside in”. Traditional Advertising including: Print, Radio, TV, Billboards, Signage Expansion of Operation: Additional locations, expanding offerings, changing locations Expansion of Selling including:

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Marketing on a Dime

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  1. Marketing on a Dime It’s everybody’s business

  2. Marketing From the “outside in” • Traditional Advertising including: • Print, Radio, TV, Billboards, Signage • Expansion of Operation: • Additional locations, expanding offerings, changing locations • Expansion of Selling including: • Telemarketing, direct mail, e-marketing

  3. Marketing from the “inside out” • Sell to the team before telling the world. • Communicating your selling message everywhere. monitors, phones, walls, desks • Engaging your team in the sales plan. Give them a reason to sell. • Ask for referrals often, personal, tag on email, surveys. • Create a selling culture

  4. Marketing is Simply: • Developing and sustaining customer relationships. • Continually communicate your value to the customer. • Indentifying and satisfying your customers needs and wants. • Ask yourself if the owner sold tomorrow would you be relevant?

  5. Keys to Successful Marketing: • KnowYour Customer, profile, contact, touch frequency. • Are you delivering what the customer really wants from you. • Selling your company often will lower your risk of losing a long term relationship.

  6. Four key marketing Strategies: • Developing Your Brand • Create a Sales and Marketing Strategy. • Develop and maintain Customer Profiles. • Create a Prospect Development Plan.

  7. Developing Your Brand • Determine who you are a what you stand for. • Develop a Logoand tag line to communicate your message. • Determine what separates you from the competition. • Employee Engagement is key to communicating the message.

  8. Communicating Your Brand • Communicate your brand on company vehicles. • Communicate your brand on emails, letters, phone, any communication device. • Communicate your brand on uniforms. • Communicate your brand on business cards • Communicate your brand though employee performance. • Create an elevator speech to sell your company.

  9. Create a sales strategy • Evaluate monthly sales history and categorize. • Plan & Implement a sales strategy. • Create a sales culture. • Measureprogress regularly. • Take corrective action quickly. • Communicate progress to team members.

  10. Customer Profiles • Who is your perfect customer? • How often do you sell them? • Who is the buyer and who influences them. • What do they really want from you? • How often do they want it? • You should be the first at the negotiating table.

  11. Create a Prospect Development plan • Identify your prospects. • Determine where they are from. • Are you competitive in the market. • Begin the relationship by bringing value. • Develop trust by referring others to them.

  12. Practice Drip Marketing • Slow and steady wins the race. • Sell continually and you’ll eventually win. • Provide value whenever possible. • Help them be more profitable.

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