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Innovation to increase success

Innovation to increase success

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Innovation to increase success

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  1. Innovation to increasesuccess

  2. JPCMedia Ltd. • Business grewfrom the recession , helpedtenants to survive • OwnedbyfiveFinnishbroadcasting, telecommunication and newspapercompanies with networth in exess of over100 millionEuros • Unique business formula and own Operating System: ”The Sound of Business” • JPC’smarketshare in itsfield in Finland is over 90% and willbe the same in countries • JPC is nowdoublingits business annually

  3. JPC Media, keyfigures • Finland, Sweden, Baltics, East-Europe, Denmark and growing

  4. JPC Media – ”the Business of Sound” • Audio advertising is our business and possiblybackground music inside shoppingcentres • ENTRANCES, ISLES, SQUARES – all the publiczones • Weeklyadvertising for tenants at an outstandinglylowprice • including broadcast, production, creativeservices • NEW REVENUE SOLUTION FOR YOUR CENTRE: - JPC provides a revenueshare for the shoppingcentreowner - Onlyresponsibility for the assetowner is to keepuptheiraudiosystem - Service is a turnkeyprogram • Tenants’ success - Specialtylease - Enhancedshoppingatmosphere.

  5. Easy to use • Order for commercial – shopping center message. It is easy • JPC Personnel is there to help the retailerthrough the process • Take 10–15 min and that’s it. Advertiser Order Creation To the playlist Broadcasting

  6. Structure of the media Characteristic to shopping center message: • Highly compressed • Sound logos, littleneed for music • Volume increaseswhengoing to commercials

  7. The Impact:31% of visitors act every week 31 % of visitors of shopping centers have done something (bought products, visited shops etc.) based on audio advertising that they have heard in shopping centers. Source: TNS Gallup Oy (part of Kantar Group)

  8. JPC is the dynamiccoreThe Sound of Business -software Sound commercial is controlled and transferred to eachindividualshoppingcentreautomatically.

  9. Benefits of the audioadvertising inside • Significantamount of contacts • Target group: the superspenders • No lack of listenersduringcommercialbreak • Superb for costawareadvertiser

  10. 4 steps in our new marketdevelopment • Pilotprogram 2. Networkbuild 3. Media income for the Centre at no cost 4. Scale= new national media How doyouwish to proceed?