CIVITAS Forum 2010 Reflection and summary

1. CIVITAS Forum 2010 Reflection and summary CIVITAS Forum, MALMÖ 27-29 sept 2010, Christer Ljungberg, CEO, Trivector Traffic

3. TS1: Sparking the market: Challenges to bringing alternative fuels and cleanvehicles to the masses • Electromobility Berlin-Potsdam (DE) • 18 million Euro – as much as next CIVITAS… • 150 km range is sufficient for almost all urban needs • Operation under winter conditions is still a challenge • Örebro - Biogas is the mostenergyefficentfuel (SE) • Not the cheapestway to reduce GHG… • …butmany positive sideeffects • Hydrogen buses will come – HyFleet-CUTE (DE) • Faster fueling, risk for safetyoverengineering • Concerted action to tackle the “vehicles vs. infrastructure first” chicken-and-egg problem

4. TS 2: Improving access to and connecting public transport modes • Tourists are important in public transport (PT) • Getting hotels to market public buses in Funchal • ”Know the customerwell - get deepintotheir minds” • ULTra PRT in Bath (UK) • Possible – Acceptable – Useful • Good C/B butcan it be accepted? • CATALYST – summaryproject of five CIVITAS • Manymeasures to improve are demonstrated • Light rail and BRT are commonideas

5. TS 3: Demand management strategies • Innovative technology uses in historicalcities (IT) • Perugia, Umbria – a vertical city with escalators and lifts • Minimetro – connectingexternalparkinglot and city centre • Toll gate system • Mobility credit model in Genova (IT) • Refined road pricing – exchange of mobilitycredits • Permissions instead of restrictions – userinvolvement • Answers for livablecities (HU) • Integrateddevelopmentneeded • City renewalthroughpedestrianization

6. TS4: The power of pursuasion • Participativecommunication policy (BE) • Soundboard group with all stakeholders • Information market and dialogue café • Ad Personam – direct marketing project (UK) • Personalized travel plan – 4,7–26,4% changed to PT • Message: Avoid stress, go by bus! • The Incentive zone (NL) • Incentives for good behaviour • Web portal open for developer • Personalized travel advice, bottom up approach

8. TS5: Safety first • Integrated prevention security programmes (BE) • Directingyouths in different ways • Mutual respect between personel & youngsters • Road safety strategy in U’sti’ nad Labem (CZ) • Integrated package, safety audit, speed measurments etc • Facebook used for communication with people. • Accident analysis for active modes in Berlin (DE) • Thematicanalysis - new insight in accidentfactors • Almost 50% of the bicycleaccidents are caused by cyclists • Marked cyclelanes – and campaigns

9. TS6: Promotinglifestyles less dependent on cars • Bettermobility with fewer cars (DE) • Better life demands public space – less parking • Bremen carsharing – 6000 customers • Buyinga cow for a glass of milk? • Empiricaldata on cycling (SI) • Klick your way – track your way • Involvingcyclists in planning process • MM in Brescia (IT) • Company MM • Manyintegratedmeasures: Car pooling, bikesharing

10. TS7: Efficientfreightlogistics • Efficientfreightlogistics in San Sebastian (ES) • Integrated approach – manymeasures • Distribution centre, night distribution, bicyclecarriers • Beerboat – cargohopper in Utrecht (NL) • Beer boat and small electric road train • Forget the vehicle - copy the logisticconcept • Implementing urban consolidationcentres • Appropriate and flexible scale approach • Efficientlogisticscombined with social entrepreneurship

11. TS8: The wellinformedtraveller • Succeding with travel information (SE) • Real time information createsmoretravellers • Follow the IT development for improvement • Mobile services still small number – butincreasing • Intelligent traffic management in Skopje (MK) • Traffic Central crucialfor solving problems with ITS • Make use of adaptableinfrastructure • ITS 2.0 – userbasedplanning and implementation (AU) • Small-scale, locallyorganized, resident-basedefforts • Use games to enhancetraffic – Sim City etc • Games helpcreatinguserbasedplanning

12. Round table 1 & 2 • 1) Activetravel – mobility for health • There are hardfactsabouthealtheffects of mobility • Administrative problems regardingresponsibility • Cost in transport sector – benefits in healthsector • Resources are available – butspread in silos • 2) Ageing society – old and on the go • Target group >70 years, personalized approach • ”Unendingpatience and verygoodnerves” • Shopping trips are social trips • ENEAS WS november

13. Round table 3 & 4 • 3) The resurgence of the streetcar • Mixing trams with cars and pedestrians – no big problem • Tramprojectsoftenrenewalprojects – helpfinansing • Consider total life-cycle costs instead of just investment • 4) From pilot to permanent measures • Failures – often to muchfocus on technicalaspects • Success – strong political support – and lucky civil servants • Problem financing – but strong committmenthelps • Impact on urban mobility culture should be monitored at an aggregated level

14. Round table 5 & special session • 5) Meeting European targets on a shoestring budget • Central govfundingdecrease – more to be taken by cities • Crisishelpsustainable transport • Bettercommunication – combine budgets • Commitmenthelps • Special session: European road safety charter • Sign the charter – commit your city/organisation to increased road safety • involve all the society stakeholders to develop the idea of shared responsibility • Vehicles/infrastructure/behaviour

15. Round table 7 & 8 • 7) Public bicycles – formula for success • Do not make cyclingcomplicatedwhenbuilding a system • Floating system or fixedparking? Smartphonesused. • DB goodexampleworkingregionally • Is public bikes best way of getting peoplebiking? • 8) Mobility for social inclusion • Problem with financingdue to crisis • Integratedplanningneeded – but who take the bill? • MM solutions need to be marketed in New Member States

16. Conclusions 1 • We are on ourway in the right direction – but still slow… • Promotingsustainabletransportation is mainstream…. • …butwe are still focusing to much on mobilityinstead of accessibility • Plan cities for people - not for cars or mobility • Do not focus on technicalaspects – it´saboutpeople! • Search for strong political support

17. Conclusions 2 • Teardown the silos – integrate • Weoverestimate the difficulties and underestimate the benefits of projects like CIVITAS • There are sucessfulfreightproject! • Market solutions are comingmore and more • Crowdsourcingwill play an importantrole • Use a wide range of mobility options meeting various needs instead of one universal transport solution • Keep up the goodwork!

18. Start with WHY Why How What Google: Simon Sinek TED Why

19. The biggest innovation is to implement all measuresweknow

20. Culture beats strategy

21. Hints for decisionmakers on sustainable transport system • Be part of the discussion • Helpframing the sustainable transport system • Manage with goals – not measures • Build a region and a city that gives lower transport demand – not higher • Givepeople the prerequisite for changing transport behaviour • Establish an ombudsman for future generations

22. Hints for future CIVITAS • Focus more on implementationthan innovation • Regional questions must be included – maybe time for a regional CIVITAS? • Include new ways of getting peopleparticipate • Measuresshouldhelpcreating a sustainable transport culture • Evaluateimpact on city level – not onlymeasures • Morefocus on land useplanning

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