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Hosting an Event and How to Fill A Room to Capacity

Hosting an Event and How to Fill A Room to Capacity. Marty Harger 1/7/12. GREAT Turnouts Require Planning Ahead. Location Event Title Communication Inviting/Promoting. Location, Location, Location. Private home?. Outdoor picnic?. Nearby Hotel?. Condo complex?. Your Event Title.

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Hosting an Event and How to Fill A Room to Capacity

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  1. Hosting an Event andHow to Fill A Room to Capacity Marty Harger 1/7/12

  2. GREAT Turnouts Require Planning Ahead Location Event Title Communication Inviting/Promoting

  3. Location, Location, Location Private home? Outdoor picnic? Nearby Hotel? Condo complex?

  4. Your Event Title Keep in mind…What’s In It For Them?

  5. Communication • Advance Notice • Personal invitations • Phone calls • Social Media (Facebook, MeetUp, Twitter) • Advertise to your list (e-mail)

  6. BEST WAY TO INVITE THEM TO GET A TURNOUT? • Be a product of the product – be an experienced user • Tell YOUR good stories (“Facts Tell Stories Sell”) • Be Excited, Be Normal (Relaxed Intensity) • no firehosing • use curiosity • In person or On the phone

  7. Steps To Invite That Insure Success • BEFORE THE EVENT • Sampling experience (what IS this doTERRA stuff?) • Provide a POSITIVE product experience BEFORE the Event • 3 Way Call (addressing THEIR interests)with an “expert” in your upline • THEN get them to turn out and FILL THE ROOM!

  8. Urgency About Attending Important for Health? Relevant to Needs? Limited Seating? Special Guest? Financial Opportunity? Explain briefly: WHY doTERRA? Why Now?

  9. How To Promote An Event • What is in it for them? WIIFM? • Why should they listen? • Incentives for guests? • Incentives for your team to bring guests?

  10. Where are you spending your time to generate interest in your event? 80/20 philosophy 80% Prospecting/Recruiting 19% Training 1% Problem-Solving

  11. At The Event Pick Them Up Be Prepared Set Yourself on Fire Watch Body Language Words Scale of Influence Be the Messenger Consistent Schedule/Consistent Effort To Fill

  12. Pick Them Up! • If you pick them up – they will show up! • Works well for friends & family

  13. Be Prepared with Products & Materials Product Display Tables Enrollment Forms & Pens Samples

  14. Set Yourself On Fire

  15. Watch Your Body Language

  16. Words Keep returning to WHAT IS IN IT FOR THEM? Less pain Reduce toxins Lose weight Eat healthier Lower cost of health care Remember not only to say the right thing in the right place, but to leave unsaid the wrong thing at the tempting moment. – Ben Franklin

  17. Be The Messenger,Not The MessageLET THE TOOLS DO THE TALKING

  18. Create A Consistent Event Schedule • New Year New You opportunity Jan-Feb ‘12 • Plan your calendar at LEAST 2 months in advance…list all dates! • Have “Our Next Class” planned, printed and ready to hand out at each class • Encourage/reward repeat attendance when they bring a new friend!

  19. Two Exposures A Day = A Consistent Effort To Succeed!

  20. Follow These Tips and Fill Your Room to Capacity!

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