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Marketing Strategy

Marketing Strategy

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Marketing Strategy

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Presentation Transcript

  1. Marketing Strategy

  2. Product • Taylor made brand • Brand Equity • Product Differentiation • Adjustable Drivers and Woods • White Driver Heads • 2 year Warranty • Clubs • Footwear • Waterproof Guarantee • Comfort Guarantee • Product Line • Golf Clubs • Drivers, Woods, Irons, Wedges, and Putters • Golf Balls and Accessories • Adidas Apparel • Ashworth Footwear and Apparel

  3. Place • Selective Distribution • Limited amounts of retail outlets • Online shopping covers the rest of the market • All golf and sporting goods outlet stores • Dicks Sporting Goods • Spots Authority • Fiddlers Green • Clubhouses • Online Shopping • The Golf Warehouse • Golf Galaxy • Golf Smith • Rock Bottom Golf • Taylor Made Golf • http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=CMTS0927gLYCFcme4AodwFgA1g

  4. Promotion • Advertising • Print Media • Golf Magazines • Golf Digest • Golf Magazine • Television • The Golf Channel • ESPN • PGA Tour • Sponsorships • Clearance Sales • Older models sold at discount • Holiday Sales • Black Friday • Christmas • New Year’s

  5. Price • Premium Pricing Strategy • Quality Equipment • More expensive prices • Reinforces luxury product image • New Equipment = Premium Prices • Outdated Equipment = Discounted Prices • Price Range: • Golf club sets- $999- $1599 • Apparel- $29.99- $199.99 • Footwear- $79.99- $129.99

  6. THE END!