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Marketing Strategy

Marketing Strategy

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Marketing Strategy

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Presentation Transcript

  1. Marketing Strategy A Good 4 UTraining Session

  2. Objectives • Seek potential investors • Investigate the firm Marketing Strategic Management Systems • Research the World Wide Web

  3. Customer Requirements • Target health-conscious areas • Study traffic patterns in selected areas • Interview potential customer base for food preferences • Interview potential customer base for sports preferences

  4. Meeting the Needs • Use customer interview results to develop menu plans • Select a location with the greatest exposure • Use customer interview results to develop interior sports designs

  5. Cost Analysis • Miami costs have soared in the 3rd quarter • New York costs have remained steady