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  1. Your Resource for Luxury Travel Media Kit 2008

  2. Media Kit 2008 Expert Advice for Luxury Travelers • Perfect Escapes has emerged as one of the top luxury travel sites on the web since its launch in December 2006 • Perfect Escapes helps travelers find and create unforgettable getaways by promoting the top 1% of hotels and resorts worldwide on our website, email newsletter and blog • Perfect Escapes serves an affluent, educated and professional audience who travel frequently and are comfortable researching and making purchases online • Many Perfect Escapes users subscribe to The Perfect 10, our weeklyemail newsletter that promotes luxury travel and luxury travel offers “Luxury travelers turn to Perfect Escapes for expert advice on where to stay when traveling. We hand-select each property featured on the site in an objective manner. We do not accept payment from hotels to be listed on the site nor have a minimum or maximum number of hotels per destination.” - Eric Jeck, CEO, Perfect Escapes

  3. Media Kit 2008 Affluent Leisure Travelers AFFLUENT LEISURE TRAVELERS Average user takes 5.5+trips a year Of those stays booked via Perfect Escapes: - Over 90% have a leisure component - Over 75% include a weekend day - The average booking is $815 with a $325ADR - The average advance booking window is 35 days HIGH-INCOME Average household income exceeds $200K $1MM+ 5.3% $500K-$999K 5.3% $250-$499K 9.8% $150-$249K 11.3% $100-$149K 14.4% • MOST BOOKED HOTEL BRANDS • - Fairmont- Four Seasons • - Kimpton • - Loews • - Ritz-Carlton- Westin

  4. Media Kit 2008 Educated, Established and Professional AGE 30-39 14.6% 40-49 33.1% 50-59 19.2% 60+ 12.6% The average age is 43 SEX Female 61.1% Male 38.9% OCCUPATION Professional/Managerial 67.0%Retired 12.9% HOME OWNERSHIP 1 home 78.0% 2 or more 40.6% ACTIVE ONLINE Over90% research and make purchases online regularly EDUCATION College Degree 49.4% Post Graduate 21.6%

  5. Media Kit 2008 Leisure and Business Travelers LEISURE TRIPS TAKEN PER YEAR 8+ 8.4% 5-7 4.7% 3-4 38.3% 1-2 39.3% BUSINESS TRIPS TAKEN PER YEAR 8+ 13.8% 5-7 6.4% 3-4 13.8% 1-2 23.9% ANNUAL HH TRAVEL SPENDING >$10,000 15.9% $7,501-$10,000 17.7% $5,001-$7,500 19.6% $2,501-$5,000 20.6% TRAVEL INTERNATIONALLY YEARLY Yes 53.7% No 46.3% 72.2% have a valid passport CRUISES / PRIVATE JETS / RENTAL CARS Taken cruise in past three years 54.2% Flown privately in past year 12.5% Rented a car in past year 72.0%

  6. Media Kit 2008 Readership Survey DAILY PERIODICALS New York Times 27.8% The Wall Street Journal 27.8% Financial Times 16.7% NEWS AND FINANCIAL MAGAZINES Business Week 49.3% Money 39.4% Fortune 32.4% Newsweek 23.2% Time 23.2% Forbes 19.7% TRAVEL MAGAZINES Travel + Leisure 64.6% National Geographic 33.3% Conde Nast Traveler 24.2% Over 75% of users read one of the above travel publications ENTERTAINMENT AND LIFESTYLE MAGAZINES People 38.9% Southern Living 18.9% Vogue 12.6% Food & Wine 36.8% Men's Health 15.8% Golf Digest 10.5% Entertainment Weekly 26.3% Martha Stewart Living 14.7% Architectural Digest 9.5% Sports Illustrated 20.0% Vanity Fair 12.6% Wine Spectator 9.5%

  7. Media Kit 2008 Site Traffic is U.S. Centric with a Global Reach The Perfect 10 WebsiteEmail Newsletter United States 62% 83% Europe 16% 3% Canada 8% 3% Asia / Middle East/ Oceania 8% 6% Mexico / Latin America 5% 2% Rest of World 1% 3%

  8. Media Kit 2008 Industry Expertise Perfect Escapes is designed, managed and operated by a team with deep expertise in online travel, including veterans of Expedia, Travelocity, Preview Travel, Disney, Priceline, MSN and Hotwire John Moragne, Managing Director of Trident Capital, is an active member of our Board of Directors. Trident investments include Kayak, Sidestep, Sabre (Travelocity), Homeaway, MapQuest and Pegasus Jim Hornthal, former Vice Chairman of Travelocity, is an active member of our Board of Directors and a key strategic advisor • Perfect Escapes is an IATA accredited travel agency, a partner of Travelport/Galileo and a member of the following travel associations: • American Hotel & Lodging Association • Hospitality Sales and Marketing Association International • Association of Travel Marketing Executives

  9. Media Kit 2008 Website Display Advertising Opportunities Website banners are featured on most pages of our site. More than 500,000 unique users visit Perfect Escapes each month generating over one million page views All rates are net rates. Gross rates may be calculated by dividing net rates by 85%. Additional sponsorship and advertising opportunities are available

  10. Media Kit 2008 Email Newsletter Advertising Opportunities The Perfect 10 email newsletter is published weekly. It is sent to over 300,000 opt-in subscribers and displayed on the site for one week. Approved endemic travel advertisers may purchase editorial offer content positions in addition to display ad positions. Our editorial team handles the creative for all offer content positions All rates are net rates. Gross rates may be calculated by dividing net rates by 85%. Additional sponsorship and advertising opportunities are available

  11. Media Kit 2008 Advertising Inquiries To learn more about Perfect Escapes, please: - Call Doug Hayner at 630-261-7073, or - Email dhayner@perfectescapes.com

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