1. The Essay The University Learning Center Florida International University Developed by Sam McCool

2. Introduction • Purpose • Process • Product

3. Purpose • Entertain • Inform • Persuade

4. Purpose • Entertain • catch reader’s attention • sustain interest • Inform (reader of new--) • facts • attitudes • behavior

5. Purpose (cont.) • Persuade (reader to change--) • beliefs • values • policies

6. Process • Inquiry/Discovery • theory • research • practice • application • experimentation • reflection

7. Process (cont.) • Making New Meanings • hypothesis • antithesis • synthesis

8. Product • Structure • Modes • Discourse

9. Product (cont.) • Structure • writer • reader • form • content

10. Product (cont.) • Modes • experiential • personal testimony • interpersonal experience • analytical • scientific data • statistics • evaluative • logic (deductive/inductive)

11. Product (cont.) • Discourse • private • public • artificial • political • social • professional • academic • corporate

12. Summary • Determine purpose • Allow process to follow discovery • Make new claims, or “meaning,” by testing hypotheses • Match product, purpose and process