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CREATIVITY, INVENTION & INNOVATION

CREATIVITY, INVENTION & INNOVATION. Creativity is…. Types of creativity. BIG C Sublime creativity Prime creativity. Small c Everyday creativity Minor creativity. BIG C Creative individual Leonardo da Vinci, al-Jazari, P. Ramlee, Sun-Tzu, Nicola Tesla, Edison, Einstein e.g.

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CREATIVITY, INVENTION & INNOVATION

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  1. CREATIVITY, INVENTION & INNOVATION

  2. Creativity is…

  3. Types of creativity • BIG C • Sublime creativity • Prime creativity • Small c • Everyday creativity • Minor creativity

  4. BIG C • Creative individual • Leonardo da Vinci, al-Jazari, P. Ramlee, Sun-Tzu, Nicola Tesla, Edison, Einstein e.g. • Creative organisation • Sun System, ICI, Seiko, Microsoft, BMW, MG, Boeing, Coca Cola, McDonald, Toyota, HP, Arthur Anderson, MAN, MOTOROLA, DELL, AT&T, CNN, NABISCO e.g. • Creative country • USA, Finland, Singapore, Luxembourg, Sweden, Ireland, Holland, UK, Iceland e.g. (Global Competitiveness Report 2000) • Small c • Everybody

  5. Traditional Thinking vsInnovative Thinking Larry R. Williams (2002) in 8 Windows to Creative Thinking

  6. Innovation is… “Innovation is a process by which new information emerges and is concretized in a product that meets human needs”. (Nonaka & Kenney, 1991) “…is the process of taking a creative idea and turning it into a useful product, service, or method of operation” (Stephen & David, 2001) “Innovating is a process of changing, experimenting, transforming, revolutionizing…” (Robins & Coulter, 2002) “Innovation is the process of generating something new and viable that adds ‘value’ to an individual, organization or society” (Ed Benacki, 2002)

  7. “Innovation is typically thought of as putting creative ideas to work. In the world of business, it connotes a new product or service or process by which an enterprise can make money or save money. In the world of science, innovators are often seen as those scientists and researchers who can convert a new substances or a new finding into a commercially viable product. Innovation has always been one of the key engines or growth for commerce and industry”. (Janszen, 2000) “Innovations means taking new ideas and turning them into corporate and marketplace” (Jeff & Richard, 2003) “Innovation refers to the process of bringing any new, problem solving idea into use. Ideas for reorganizing, cutting costs, putting in new budgetary systems, improving communication or assembling products teams are also innovations.” (Kanter, 1983)

  8. Objective of INNOVATION • COST • QUALITY • PERFORMANCE • Improvement. • Additional. • New Alan G. Robinson & Sam Stern (1998). Corporate Creativity: How Innovation & Improvement Actually Happen.

  9. Type of INNOVATION 1. SOCIAL INNOVATION Efficiency innovation - Kwik-Fit (tyre & exhaust service), Toyota & JIT, Benetton & ‘colourless fabric’, Ramly Burger & small outlet etc. 2. TECHNICAL INNOVATION • Evolutionary innovation (incremental) - RAM, mobile phone etc. • Revolutionary innovation (radical) - new RAM, new xerox machine etc. Additional reading: Clayton M. Christensen (2000). Innovation & The General Manager.

  10. Invention • Invenire - exist; Invent - to create. • Lorraine (1997): “Invention is the process through which something is produced or constructed by original thought.” • Braun (1998): “An invention is a novel technological idea that need never reach production or the market.” • Bell (2001): “Invention is science-driven, and today ultimately derives from the codification of theoretical knowledge, and from the the unfolding logic of technology, such as miniaturization, greater speeds, use of and adaptation to new materials etc.”

  11. Type of INVENTION • Concrete product. • The product could be observed. • Commersialised. • e.g. TV, biodegradable plastic bag etc. • Abstract product. • Social invention. • The ‘products’ include formula, method, strategy, tactic etc. • e.g. Hypermarket, OMO, TnG,

  12. Kre8tvtea , Invention & Innovation Risks & Unknown Territory Richard Fobes (1999), The Creative Problem Solver

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