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Wendel’s Café & Bookstore: A Unique Blend of Fresh Food and Literature

Wendel’s Café & Bookstore, located in Fort Langley, BC, combines a passion for fresh, high-quality food with an extensive selection of books. Founded in 1997 by Wendel, following the family tradition established by his wife Ethel in the 60s, the café prioritizes freshness and flavor, offering gluten-free options and a diverse menu, including baked goods and gourmet breakfast. Well-connected through modern marketing communications, Wendel's promotes a rewarding customer experience. Discover the charm of a space where wholesome food meets a love for reading.

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Wendel’s Café & Bookstore: A Unique Blend of Fresh Food and Literature

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  1. Fresh Food Café and Full Service BookstoreMarketing Mix Project (Contemporary Marketing) [Chapter One] Wendel’s

  2. Table of Contents Slide 3: Price Slide 2: Product Slide 1: History & Major Accomplishments Slide 4: Marketing Communications Slide 7: Works Cited • Slide 6:Conclusion Slide 5: Distribution

  3. History & Major Accomplishments Who? • Wendel’s wife Ethel owned restaurant in Vancouver in the 60’s that served fresh made food • Wendel’s opened, tradition followed by daughter (Erika) and granddaughter (Diane) When? • 1997 What? • Café and Bookstore/Truefoods Where? • Fort Langley, BC • Accomplishments • Gluten Free Products (with good taste)[certified by GFCO]

  4. Product Bookstore - Café – Truefoods Books • Hand Picked/Selected By What’s Popular Today • Request to Have Ordered In* *No Extra Cost Or Prepayment Food and Beverages • espresso bar, fresh baking,breakfast, entrees,desserts- All made fresh on spot* • Options to choose wheat free/dairy free *number one priority fresh products Truefoods • Wendel’s Food Brand-bagged cookies, ready to bake frozen cookies and muffins, ready to serve (fresh or frozen) tarts, cookies, squares and biscotti.

  5. Price Books • Prices pre-set (Same as though going to another bookstore) • Buyer Rewards Program Food and Beverages - Truefoods • Prices Slightly Higher Due To Quality of Food Ingredients (No Shortcuts Taken)

  6. Marketing Communications Books - Food and Beverages - Truefoods Advertising/ Sales Promotion (incl. Books-Food/Beverages-Truefoods) • Magazine ads, Newspaper ads Events and Sponsorship (incl. Food/Beverages-Truefoods) • Farmers Market, Various Festivals, Occasionally Sponsors, Gluten Free Expo in Vancouver Next Year Public Relations/Internet (incl. Books-Food/Beverages-Truefoods) • Website for location/Website for Truefoods • Facebook • Twitter • YouTube

  7. Distribution Books - Food and Beverages - Truefoods • Online Bookstore • Catering • Local Grocery Stores (Truefoods):

  8. Conclusion Received by local market? • Positively • Trustworthy • Unique/Different • Healthy • Convenient

  9. Works Cited • http://www.wendelsonline.com/ • http://www.wendelstruefoods.com/

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