1 / 29

Using LinkedIn To Enhance Employability Prospects For Computing Students

Thomas Lancaster Birmingham City University. Using LinkedIn To Enhance Employability Prospects For Computing Students. Workshop Overview. Introduction to the LinkedIn Social N etwork Practical Activity Using LinkedIn Discussion – Integrating LinkedIn Into Teaching. Introduction To LinkedIn.

cricket
Télécharger la présentation

Using LinkedIn To Enhance Employability Prospects For Computing Students

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Thomas Lancaster • Birmingham City University Using LinkedIn To Enhance Employability Prospects For Computing Students

  2. Workshop Overview Introduction to the LinkedIn Social Network Practical Activity Using LinkedIn Discussion – Integrating LinkedIn Into Teaching

  3. Introduction To LinkedIn

  4. LinkedIn

  5. LinkedIn • Largest Professional Social Network • Over 120 million members • Provides opportunities for professionals to • Network with existing and new contacts • Establish a professional presence • Receive recommendations • Look for employment possibilities • Provides a professional mechanism for staff and students to stay in contact

  6. LinkedIn For General Users • Profile page • Introduction • Resume/CV • Photos • Portfolio

  7. LinkedIn Profile http://uk.linkedin.com/in/thomaslancaster

  8. Use Of LinkedIn By Students • Maintain a professional network of acquaintances • Other students • Lecturers • Professional contacts • Find placement and employment opportunities • Look for existing jobs • Send speculative requests through contacts • Seek out freelancing work (good for their CV) • Maintain a professional presence • Shows what they do beyond their course • Vital for employability

  9. A Professional Profile Is Essential http://www.telegraph.co.uk/technology/facebook/9162356/Facebook-passwords-fair-game-in-job-interviews.html

  10. Search Engine Control • Many employers in the technical fields will filter students informally by searching for them online • Find embarrassing Facebook photos • Find their bebo account from when they were younger • LinkedIn allows some control over what information is available through an Internet search • Ranks very high in Internet searches • Professional by default • Provides an online CV • Can be included in job applications • Students in technical fields are expected to be online

  11. Use Of LinkedIn By Staff • Maintain a professional network • Other staff from their institution • Industrial and professional contacts • Former students • Provides a professional focus for their course • Encourages students to apply • Allows dissemination of professional activities

  12. LinkedIn Networking For Teaching • Add people who you know • Suggest letting students approach you, rather than the other way around • Use the “Add Connections” feature • “People Who You May Know” is very powerful • Network outside your immediate Connections • Use “Get Introduced” • Generate speakers and work experience opportunities for students

  13. Practical Activity Using LinkedIn

  14. Activity • Create a LinkedIn profile • Include a professional photo • Include interesting text • Add professional connections • People you work with • People who you know from Higher Education Academy contacts • Improve The Profile • Add links to your other web sites • Customise your url • Advanced Activity • Join LinkedIn groups and use these for networking purposes • Ask for a Recommendation

  15. Further Use Of LinkedIn

  16. LinkedIn Is For Marketing • Pushing your personal brand through a professional channel • Headline needs to be attractive • Use keywords (both as keywords and within the text) to reflect your aims for being on LinkedIn • Ensure that the profile is public • Make sure that the information is detailed (write it as an advert) • Post to the profile regularly (and monitor what is posted)

  17. Social Media Syndication • Advanced Technique • Link your social media sites together • Provides great visibility across a professional presence and on LinkedIn • Twitter Linking • Showcases Twitter link on LinkedIn profile • Can automatically show all Tweets on LinkedIn • Can automatically syndicate LinkedIn content to Twitter

  18. Using LinkedIn Within Teaching

  19. Motivation • Make sure that students understand the need for a LinkedIn profile • To represent themselves professionally online • To build up lifelong professional connections • Lead through staff • Ensure that staff are represented on LinkedIn (even if the information is brief) • Builds up the university brand (and their personal brand)

  20. Training • Students are used to social networking • But training can still be beneficial • Students benefit from training on branding and marketing • Integrate teaching within appropriate modules • Professional Practice • Personal Development Planning

  21. Assessment Idea • Professional Presence Assignment • Students required to represent themselves professionally online • Produce material for a CV • Can include elements of PDP

  22. Mahara

  23. LinkedIn

  24. Web Site http://emmettcooper.co.uk/

  25. Web Site http://www.cvickers.co.uk/

  26. LinkedIn Is The Start • Building up a whole online presence across social media is important • Controlled Facebook • Google+ • Twitter • LinkedIn • YouTube • Web Site • etc

  27. Discussion: LinkedIn Teaching

  28. Upcoming Workshop Enhancing The Employability Of Computing Students Through An Online Professional Presence Friday 8 June 2012 Birmingham City University Millennium Point, Birmingham Free Of Charge (Limited Places) Contact: thomas.lancaster@bcu.ac.uk http://www.bcu.ac.uk/tee/ctn-hea-employability-workshop

  29. Any Questions?

More Related