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CITY CAFE

CITY CAFE. Ann Momo Stella Yolanda. Outline. Introduction Slogan 4P (Product/ Place/ Price/ Promotion) SWOT Analysis References. Introduction. Unsuccessful coffee service in 1986 Restarting in 2004 High quality coffee machines Andes’ coffee beans. Introduction.

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CITY CAFE

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  1. CITY CAFE Ann Momo Stella Yolanda

  2. Outline Introduction Slogan 4P (Product/ Place/ Price/ Promotion) SWOT Analysis References

  3. Introduction • Unsuccessful coffee service in 1986 • Restarting in 2004 • High quality coffee machines • Andes’ coffee beans

  4. Introduction Cultivation and vogue Logo Environment Vivid and independent brand

  5. Slogan • 城市 就是我的咖啡館 • Enjoy your time Enjoy your city 在CITY CAFÉ濃純香氣中，發現城市最美麗的心情 Informative advertising

  6. 4P-Product / Price

  7. 4P-Product / Price

  8. 4P-Place • 3351 7-ELEVEn chains

  9. 4P-Promotion

  10. SWOT Analysis • Strength —Not expensive —Easy getting —Well-known • Weakness —Taiwan only —Monotony of product —Lack of professional knowledge of cafe

  11. SWOT Analysis • Strength —Not expensive —Easy getting • Weakness —Taiwan only —Options of type on coffee —Lack professional knowledge of coffee

  12. SWOT Analysis • Opportunities —Expand to global —Provide the variety of ice coffee or tea —buy coffee with own cookies, cake and bread for the whole set of offer • Threats —Increased competition

  13. Reference http://www.citycafe.com.tw/ http://blog.7-11.com.tw/diary.asp?blogid=126 http://blog.xuite.net/m037275/m037275/21679325 http://tw.news.yahoo.com/article/url/d/a/091111/78/1uq4i.html消費》超商咖啡戰 萊爾富特價出擊

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