1. Do You Have Something Like…?

2. Market Leader • Largest Digital Distributor of Music • Over 1 million tracks in the catalogue • Source content locally • Supply all digital outlets – DMS and Mobile • Market, promote and sell locally and globally

3. 27 Global Offices

4. Afrika BambaataaAlexander Shulgin Anthony BraxtonArchie Shepp Art BrutAsha Bhosle Astor PiazzollaB.B. KingBad Brains Bay City RollersBeckBen Jelen Benny Goodman Big Country Bill Laswell Billie HolidayBilly Bob Thornton Bing CrosbyBlack Flag Black UhuruBlazin' SquadBlink-182 Bo DiddleyBob MarleyThe Brand New Heavies Bright EyesC&C Music FactoryCab CallowayCarl PerkinsCecil TaylorCharles MingusCharlie Parker Chris de BurghChuck BerryChuck Loeb ColdplayCount Basie Curtis MayfieldDaniel Johnston Daniela Mercury Dave BrubeckDead KennedysDeath Cab for Cutie Orchard Artists

5. Deep Purple Dinah WashingtonDionDon McLean The Donnas Donna Summer Dr. JohnDuke EllingtonElla FitzgeraldEnnio MorriconeEric DolphyEvan & JaronThe Fall Fats DominoFito Paez Frank SinatraGeorge CarlinGlenn MillerGreen DayGregory IsaacsHank WilliamsHarry Belafonte HelmetHerbie Hancock The Hives  The Hold Steady Howlin' WolfIke & Tina TurnerImmortal TechniqueThe Jerky Boys Jerry Lee LewisJerry SeinfeldJimmy Page Jody WatleyJohn CageJohn Coltrane John Denver John FaheyJohn Lee HookerJohn Legend Johnny Cash KatatoniaKC & the Sunshine Band Orchard Artists

6. Keane Kim Waters King Sunny Ade The Kingsmen KRS-OneThe Last Poets Lata Mangeshkar Laura Cantrell Leadbelly Lee “Scratch” PerryLightnin’ HopkinsLittle RichardLos LobosLouis ArmstrongMad ProfessorMahalia Jackson Masta KillaMedeski Martin & WoodMelvinsMe'shell N'degeocelloMikis Theodorakis MinistryThe Minutemen Mojo NixonMotley Crue MotorheadMuddy Waters Nancy SinatraNat King ColeNina SimoneNorman CookNusrat Fateh Ali KhanOfra Haza Ohio PlayersOjos de Brujo Ol Dirty Bastard Paul Oakenfold Perry Como The Pharcyde Pigface Orchard Artists

7. Public EnemyRalph StanleyRavi Shankar Ray Charles Roger McGuinn RZASam & DaveScreamin’ Jay HawkinsSeu Jorge The Silos Simply RedSir Mix-A-LotThe Skatalites Sly & RobbieSolomon Burke Son HouseSouliveSoundgardenSublimeSufjan Stevens Sun RaSwing Out Sister Taj MahalTed Leo / PharmacistsThe Three Stooges Tim BuckleyTom WaitsTone-LocTriumphThe Turtles The Vandermark 5Walter Beasley The Wedding Present WeenWilson PickettYellowmanYoung MC Zakir Hussain...and thousands more Orchard Artists

8. How Do You Discover Music? • 4 million songs in iTunes • 100,000,000+ songs on p2p networks • MySpace - Your Network:186,644,936

9. Paradox of Choice • Consumers demand an abundance of choice • When confronted with unlimited choice consumers FREEZE

10. Records Don’t Sell Themselves Need to lead consumers to music • Personal recommendations • Filters (radio, press, blogs, etc.) • Community recommendations • Sophisticated recommendation engines • Collaborative filtering • Audio characteristic analysis

11. Identify Music • Acoustic traits • Acoustic characteristics • Match with library • No tagging or meta data requirements • Language is irrelevant

12. Content Based Recommendationvs.Manual Annotation and Collaborative Filtering • Scalable • Consistent • Automated and immediate • Complete

13. Summary • Discovery is a massive problem • Need a blend of solutions • Solutions need to be integrated into other services

14. Contact Info: Scott Cohen Founder and VP International scott@theorchard.com The Orchard 25 Floral Street Covent Garden, London WC2E 9DS UK