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EXCELLENCE. ALWAYS. American Gem Society/Breaking Barriers Tom Peters/28April2006/Orlando

EXCELLENCE. ALWAYS. American Gem Society/Breaking Barriers Tom Peters/28April2006/Orlando. Slides at … tompeters.com. EXCELLENCE. MANHOLE COVER MADNESS. Chicagoland’s Mystery Disappearances …. EXCELLENCE. THE MANDATE.

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EXCELLENCE. ALWAYS. American Gem Society/Breaking Barriers Tom Peters/28April2006/Orlando

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  1. EXCELLENCE. ALWAYS.American Gem Society/Breaking BarriersTom Peters/28April2006/Orlando

  2. Slides at …tompeters.com

  3. EXCELLENCE.MANHOLE COVER MADNESS.

  4. Chicagoland’s Mystery Disappearances …

  5. EXCELLENCE. THE MANDATE.

  6. “If you don’t like change, you’re going to like irrelevance even less.”—General Eric Shinseki, Chief of Staff. U. S. Army

  7. “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”—Charles Darwin

  8. EXCELLENCE. THE WORD.

  9. SynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocritySynonymsPurityTranscendenceVirtueEleganceMajestyAntonymsMediocrity

  10. EXCELLENCE. GAMECHANGER.

  11. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On, Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

  12. The World of In Search of Excellence:People. Emotion. Engagement. Exuberance. Action-Execution. Empowerment. Independence. Initiative. Imagination. Great Stories. Incredible Adventures. Trust. Caring. Fun. Joy. Customer-centrism. Profit. Growth. “Brand You.” “Dramatic Differences.” Experiences that Make You “Gasp.” Excellence. Always.

  13. ExIn*: 1982-2002/Forbes.comDJIA: $10,000 yields $85,000EI: $10,000 yields $140,050*Excellence Index/Basket of 32 publicly traded stocks

  14. EXCELLENCE. WANTING.

  15. Radio City Music HallSeptember 2005

  16. Franchise Lost!TP:“How many of you[600]reallycravea new Chevy?”NYC/IIR/061205

  17. This is not a “mature category.”

  18. This is an “undistinguishedcategory.”

  19. EXCELLENCE. DOABLE.

  20. Summary:WallopWal*Mart16**Or: Why it’s so absurdly easy to beat a GIANT Company

  21. The “Small Guys” Guide: Wallop Wal*Mart16 *Niche-aimed. (Never, ever “all things for all people,” a “mini-Wal*Mart.) *Never attack the monsters head on! (Instead steal niche business and lukewarm customers.) *“Dramatically Different” (La Difference ... within our community, our industry regionally, etc … is as obvious as the end of one’s nose!) (THIS IS WHERE MOST MIDGETS COME UP SHORT.) *Compete on value/experience/intimacy, not price. (You ain’t gonna beat the behemoths on cost-price in 9.99 out of 10 cases.) *Emotional bond with Clients, Vendors. (BEAT THE BIGGIES ON EMOTION/CONNECTION!!)

  22. $798

  23. $415/SqFt/Wal*Mart$798/SqFt/Whole Foods

  24. EXCELLENCE! ALWAYS!

  25. $798

  26. 7X. 730A-800P. F12A.**’93-’03/10 yr annual return: CB: 29%;WM: 17%; HD: 16%. Mkt Cap: 48% p.a.

  28. “It’s simple, really, Tom. Hire fors, and, aboveall, promote fors.”—Starbucks middle manager/field

  29. #1/100“Best Companies to Work for”/2005

  30. Wegmans

  31. EXCELLENCE. #1T.

  32. Donnelly’s Weatherstrip ServiceWeymouth MA

  33. Cirque du Soleil!

  34. EXCELLENCE. OPPORTUNITY.

  35. “Women arethemajority market”—Fara Warner/The Power of the Purse

  36. The Perfect Answer Jill and Jack buy slacks in black…

  37. 1. Men and women are different.2. Very different.3. VERY, VERY DIFFERENT.4. Women & Men have a-b-s-o-l-u-t-e-l-y nothing in common.5. Women buy lotsa stuff.6. WOMEN BUY A-L-L THE STUFF.7. Women’s Market = Opportunity No. 1.8. Men are (STILL) in charge.9. MEN ARE … TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.10. Women’s Market = Opportunity No. 1.

  38. 10. Women’s Market = Opportunity No. 1.

  39. “Women don’t buy brands. Theyjoin them.”EVEolution

  40. 2.6vs.21

  41. EXCELLENCE. AARGH.

  42. 6/44

  43. P&G

  44. EXCELLENCE. FOUND.

  45. “To be a leader in consumer products, it’s critical to have leaders who represent the population we serve.”—Steve Reinemund/PepsiCo

  46. EXCELLENCE. OPPORTUNITY.

  47. 10.6

  48. EXCELLENCE. OPPORTUNITY.

  49. 2000-2010 Stats18-44: -1%55+: +21%(55-64: +47%)

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