1 / 1

Expedia

Expedia. Campaign: Short Breaks Media Agency: Aegis/ Posterscope Creative Agency: In-house Expedia/Adshel Year: 2012 Source: Adshel Objective : Get Australians thinking about all the great destinations they could visit in close proximity to where they live. This would

cwen
Télécharger la présentation

Expedia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Expedia Campaign: Short Breaks Media Agency: Aegis/Posterscope Creative Agency: In-house Expedia/Adshel Year: 2012 Source: Adshel Objective:Get Australians thinking about all the great destinations they could visit in close proximity to where they live. This would encourage them to go online and book travel for a weekend away on www.expedia.com.au Audience: People 25-54 , National Strategy:Adshel worked closely with the Expedia Marketing team and media agency, Posterscope to develop in-house a digital OOH game. The target audience were prompted to guess how long it would take to get to up to 14 destinations within a few hours of their location. As a reward, each participant received a 10% discount code to put towards their next expedia.com.au purchase. Results: • 66.2% Reach • 5.1 Frequency • The campaign’s effectiveness increased over the three week period, with nearly 100% of people finishing the quiz by the end of the campaign period, up from less than 20% at the beginning – demonstrating that a longer campaign duration builds engagement and overall campaign success.

More Related