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Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe

Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe. Overview. Sales Overview Air Report SAS sales data Air summary Lodging Lodging Analysis Summary. Expedia Europe 27+ Million Users per Month.

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Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe

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  1. Expedia, Denmark & Copenhagen Partnership Update August 27th By Richard Warburton, Expedia Europe

  2. Overview • Sales Overview • Air Report • SAS sales data • Air summary • Lodging • Lodging Analysis • Summary

  3. Expedia Europe 27+ Million Users per Month

  4. Expedia Market Share Europe – Europe’s No.1 media platform

  5. Sales Report 1: -Sales Overview

  6. 1:- Sales Overview - Sales to Copenhagen in Campaign Period Headline = Close to $1m in sales increase to CPH Total Sales increase by 24% from $3,884,796 to $4,813,438 *Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

  7. 1:- Sales Overview - Total Sales to Denmark Headline = $1.1m+ in sales increase to Denmark *Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th Total Sales increase by 26% from $4,259,751 to $5,378,700

  8. 2:- Air Report

  9. 2:- Air Sales – CPH ticket sales (excluding US) Headline = CPH bucking trend and growing air by $500k Air Gross Bookings increase by $497,253 (24%) Ait Ticket Sales increase by 408 (6%)

  10. 2:- Air - Air tickets by Point of Sale (excluding US) Headline = Growth in all markets especially Italy and Germany

  11. 2:- Air - Air Gross Bookings by Point of Sale (CPH)

  12. 3:- SAS Sales Data

  13. 3:- SAS Data - SAS Bookings vs Other Airlines (to CPH) Headline = Fantastic growth for SAS. SAS is taking big share from other airlines

  14. 3 - SAS Data – SAS Sales by Point of Sale Headline = SAS has sold 774 ADDITIONAL TICKETS IN LESS THAN 3 MONTHS

  15. 3:- SAS Data - SAS Tickets YOY

  16. 3:- SAS data - SAS Gross Sales YOY SAS achieves over $370,000 ADDITIONAL TICKET SALES YOY

  17. 4:- Air - Summary • CPH air sales increasing by 6% and $500k • CPH is bucking trend with air growth in Europe • SAS has increased sales by 23% yoy • SAS has sold an additional 774 ticket sin Europe alone • SAS has increased sales by $370,000 yoy

  18. Lodging Report

  19. 5:- Lodging Sales Overview Lodging has increased by $500k + and 736 room nights yoy Gross Bookings increase by $524,167 (26%) Room nights increase by 736 (8%) *Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

  20. 5:- Lodging Overview - Gross Bookings by Point of Sale (CPH) Sales on increase in terms of revenue *Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

  21. 5:- Lodging Overview - Room Nights by Point of Sale Italy, france and Hotels.com top performers. *Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th

  22. 5:- Lodging Overview - Package Numbers increase considerably Expedia is driving more and more Leisure travellers *Room Nights booked on Expedia UK, IT, FR, UK up until August 18th

  23. Lodging Analysis – Share and partners 6:- Lodging Analysis – Share and partner results

  24. 6:-Lodging Analysis - Share -Copenhagen Vs other Top 25 City Breaks CPH is out performing the city break competition *Room Nights booked on Expedia UK, IT, FR, UK

  25. Participating Hotels Room Nights YOY Growth Participating Hotels are gaining signficant market share *Expedia UK, DE, IT, FR and Hotels.com UK and DE up until August 18th Participating hotels were doing better than non-participating hotels (“like-for-like” means that comparison only included hotels which sold room nights in both Periods)

  26. Summary in 3 months • CPH air sales increasing by 6% and $500k • CPH lodging growing by 8% and $500k - • CPH is bucking trend with air growth / lodging growth for city break destinations in Europe • SAS has increased sales by 23% yoy / 774 tickets and $370k • Hotel partners participating grow three times as fast as competitors • Expedia has provided in excess of 300,000 Euros added value

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