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Mediactive: Using Media in a Networked Age

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  1. Mediactive: Using Media in a Networked Age Dan Gillmor Knight Center for Digital Media Entrepreneurship

  2. 0 Media Shift

  3. Media 0.1

  4. Media 0.5

  5. Media 1.0

  6. Media 1.1

  7. Media 1.5

  8. Media 2.0

  9. Media 2.5

  10. 20th Century Information Theory

  11. Or… Sources Author(s) Media Readers Info Sent Info Message Message Misinformation, disinformation, junk, etc.

  12. Media 3.0

  13. 20th Century Information Theory

  14. Not in the sense of voting... ...but Participation Creation/Production Access ‘Democratized’ Media

  15. A Read-Write Web

  16. Consumers <==> Creators

  17. Creators <==> Collaborators

  18. 1 Supply

  19. Who is a journalist? Wrong question.

  20. Journalism

  21. Not Journalism

  22. AND, not OR

  23. Innovation | Adaptation (Good news: Trying New Things is Cheap)

  24. “Amateur” Professional (Part of) Emerging Media Ecosystem Mass Local TV News Aftenbladet Niche

  25. 2 Demand

  26. Photo by Stovak via Flickr

  27. Too Much Information Photos by Eammon Sullivan and perspikace via Flickr

  28. Accurate? Trustworthy? Not Necessarily, in a ‘Photoshop’ World

  29. Not to Mention (ahem)…

  30. 3 Principles

  31. 1. Using. Not consuming.2. Participation with integrity.

  32. Skepticism Be skeptical of absolutely everything Principles (for “consumers”)

  33. Skepticism Judgment But not equally skeptical of absolutely everything Principles

  34. Credibility Scale Anonymous Comments -30 0 +30

  35. Skepticism Judgment Research Ask your own questions, especially when making big decisions Principles

  36. Best place to start Worst place to stop

  37. Skepticism Judgment Research Free thinking Go outside your comfort zone, in politics and culture Be relentless with yourself Principles

  38. Skepticism Judgment Research Free thinking Techniques Create media Understand how media persuade Principles

  39. All of the above (principles for consumers) PLUS these journalistic principles: Thoroughness Not just interviews, documents, but also wider collaboration For ‘Creators’

  40. Thoroughness Accuracy Principles for Creators