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Social Media and Marketing

Social Media and Marketing

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Social Media and Marketing

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  1. Social Media and Marketing Contemporary Issues in Marketing 420 MKT

  2. Social Media Social media is the use of technology to co-create, know, like, and trust.

  3. Social Media 18 reasons to use them

  4. Social Media Facebook Twitter Blog YouTube Linkedh

  5. Benefits of Social Media Marketing tools Sharing interests Public Opinion No Limitations

  6. Social Media The top are :Facebook, Twitter. And Linkedh Growth in Sep. 2009: F 210% T 600% L 85%

  7. Social Media YouTube: 75 b video to 375 m visitors Flicker: host > 3.6b images

  8. Social Media4 Cs Content + Context + Connection + Community = Social Media Marketing

  9. Social Media It’s important to have a new media strategy attached to your new media tactics

  10. Social Media Open up SM access points. These points can be levreged

  11. Social Media Your primary website or blog is the tool that ties all of your social media activity together. Your activity on social media sites or spokes functions primarily as a way to lead prospects back to the much more fully developed content that resides on your website.

  12. The hierarchy of social marketing

  13. 5 tips for getting more from social media marketing Integrate Amplify Repurpose Generate Leads Learn

  14. Blog a blog is software that allows anyone who can type to post content to a website or blog home page

  15. Blog a blog is software that allows : Readers to make comments and add content. • Readers to subscribe to the content so that they are automatically notified • Search engines to receive notice or pings whenever the content is updated.

  16. Blog A blog is your ticket to creating: • Content • Context • Connection • Community

  17. Blog The best way to start blogging: Monitor a group of relevant blogs Comment on a group of relevant blog Create you own blog

  18. Facebook has become the most widely recognized name in social networks. Social networks allow people to join, and “friend” members or invite others to join and then share and exchange information.

  19. Facebook 3 ways for businesses to get a return from Facebook Facebook applications for business professionals Using Facebook’s Twitter-like tagging feature Using Facebook ads for content awareness 5 tips for getting more from Facebook

  20. Your profile is the starting point for Facebook

  21. Creating your Facebook Fan Page

  22. Facebook Features • Custom tabs mean custom landing pages • Tricking out Boxes with FBML app • Facebook applications for business professionals • Using Facebook’s Twitter-like tagging feature • Using Facebook ads for content awareness • 5 tips for getting more from Facebook

  23. Twitter Twitter is a free service that allows anyone to say anything to anybody in 140 characters or less

  24. Twitter How do I use it? Why would I use it? Some basic Twitter terminology Who do I follow? Filtering Twitter to make it make sense

  25. Twellow:is like a Twitter phone directory that sorts people by industry. This can be a great way to find people in your industry.

  26. Twitter Search: This little tool allows you to monitor anything you can search. I use it to see what’s being said back to me

  27. Twitter Advanced filter and allows you to set up searches on your name, company name, brands, competitors, all the basic stuff, so you can monitor your business and reputation and even know when people are replying to your tweets.

  28. Managing the Social Media