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Alaskan Creative Woodworks. Bo Perkins. Problems and Opportunities. Problems with current wooden souvenirs: Expensive Tree unfriendly (environmental problem) Sawdust difficult waste material Opportunity Create inexpensive wooden souvenirs Don’t use extra tree wood
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Alaskan Creative Woodworks Bo Perkins
Problems and Opportunities • Problems with current wooden souvenirs: • Expensive • Tree unfriendly (environmental problem) • Sawdust difficult waste material • Opportunity • Create inexpensive wooden souvenirs • Don’t use extra tree wood • Buy cheap sawdust from sawmills Alaskan Creative Woodworks
Business Concept • New concept • Purchase cheap sawdust • Combine with new polymeric composite formulation to make wooden material • Mold wooden material • Paint with native Alaskan decorations • New market • Sell on cruise liners • Sell at National Parks Alaskan Creative Woodworks
Competition • Major competition • Three traditional souvenir companies • All use native tree wood: environmentally unfriendly • Expensive • Our advantage • Cheap materials (sawdust, polymer composite) • Environmentally friendly (a sales point!) • In expensive yet attractive Alaskan Creative Woodworks