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Impacts of Commercialism on Sporting Events: Olympics 2012 Case Study

Explore the effects of commercialization on sports events like the Olympics 2012, benefits to sports, Britain, London, and drawbacks of hosting such events. Key figures discussed include Rachel Cawthorn, Darius Knight, and Andy Barrow. Discover the positive outcomes for mass participation, facilities, funding, NHS provision, tourism income, business profit, and more. Delve into the transformation of London's East End through construction jobs, urban renewal, and social integration. Consider possible drawbacks such as debt, job opportunities, and elitism concerns.

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Impacts of Commercialism on Sporting Events: Olympics 2012 Case Study

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  1. Take a copy of the Spider graph and then add a section on commercialism. • Unsure you add in the key terms • Commercialisation • University Scholarship • Sponsorship • T.V Rights • T.O.P Programme.

  2. What are the benefits to SPORT of events like the Olympics? Which SPORTS ??

  3. Rachel Cawthorn

  4. Darius Knight

  5. Andy Barrow

  6. SPORTING EXCELLENCE

  7. BENEFITS TO SPORT • More mass participation / base of sports development pyramid • Facilities – regional training camps • Funding • NHS provision • Legacy of facilities in London • Better organisation and administration • Higher profile in UK

  8. What are the benefits to BRITAIN as a NATION for hosting the 2012 games?

  9. BENEFITS TO BRITAIN • Less discrimination – Paralympics and ethnic minority athletes • Tourism income • Business profit • Infrastructure – road and rail • Participation by youths • Health and well-being • Feel good factor for nation / pride

  10. What are the benefits to London (the locality) for hosting most of the games events?

  11. BENEFITS TO LONDON (East End) • Construction jobs / skilled jobs • Facilities • Urban renewal • Social integration and cooperation • Less crime • Well-being and sense of pride and belonging • Housing – ‘O village’ left for new residential community • London as business area

  12. What are some possible drawbacks for hosting the games?

  13. 2012…………… SUCCESS ……… OR …………..

  14. DISASTER

  15. POSSIBLE DRAWBACKS – to nation and locality • Debt and miscalculated costs • Rising council tax to pay for it • No long term job opportunities • Rent and housing prices increase • Focus on elitism not participation • Benefits to Cornwall??

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