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Analyzing Visual Texts or How to Sell a Swagger Wagon

Analyzing Visual Texts or How to Sell a Swagger Wagon. Language and Composition, 2011. For every text, you must know. Audience: For whom is the text created? Purpose: Why is the text created? Main Idea: What is the message of the text?

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Analyzing Visual Texts or How to Sell a Swagger Wagon

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  1. Analyzing Visual Texts or How to Sell a Swagger Wagon Language and Composition, 2011

  2. For every text, you must know • Audience: For whom is the text created? • Purpose: Why is the text created? • Main Idea: What is the message of the text? • Supporting Details: How does the designer develop his/her main idea?

  3. Beyond the Basics • How are the appeals (ethos, logos, pathos) used through color, font, image, layout/design, symbols, etc? • How are the appeals used in the language of the text? • What is the underlying message of the text?

  4. Audience • Class • Gender • Race/Ethnicity • Age

  5. Purpose • What is the media trying to persuade the audience to do? To believe? To purchase? • HOW do they do it? • Allstate Mayhem

  6. Main Idea / Underlying Message • Some may be obvious, like “buy this product’ • Others are more subtle such as representing women as objects or depicting a teenager based withbrash behavior to reinforce stereotypes and connect those with brands

  7. A peculiar situation . . . How to make this Seem like this

  8. The Challenge http://www.youtube.com/watch?v=ql-N3F1FhW4 • What’s the main idea? • How is this idea supported? • Who is the intended audience? How does this video appeal to them? • What is the purpose of this video? • What is the underlying message?

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