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BRANDING. Process Review Discovery & Analysis Brand Strategy Look and Feel. BRANDING. Next Steps April: photography May & June: produce materials July: launch campaign viewbooks, billboards, Web and more issue guidelines. BRANDING. NMSU promise:

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BRANDING


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Presentation Transcript
  1. BRANDING • Process Review • Discovery & Analysis • Brand Strategy • Look and Feel

  2. BRANDING • Next Steps • April: photography • May & June: produce materials • July: launch campaign • viewbooks, billboards, Web and more • issue guidelines

  3. BRANDING NMSU promise: • to provide students with a quality education that prepares them for the world ahead

  4. BRAND BELIEFS • Authentic • Genuine, bona fide, real and true • Personal • Individual, affecting, special • Vibrant • Energized, eager, contagious • First rate • Top notch, pursuing excellence • Global • Far reaching

  5. Brand Driver Platform Verbal Brand Driver Visual Brand Driver Collaborative Resources, Unleashing Potential. In an increasingly impersonal educational system where students don’t know where to go for help they need, only NMSU can offer a comfortable yet invigorating oasis that ignites a student’s passion for learning and self-discovery. That’s because our state-wide campuses are a true reflection of New Mexico’s vibrant themselves with world-class instruction and communities. They offer students and faculty a place to challenge groundbreaking research. And that makes New Mexico a better place for everyone — a place where people come from around the country and around the world to live, learn and thrive. Brand Attributes Authentic Personal Vibrant First-rate Global

  6. Color Palette

  7. Typeface

  8. Typeface

  9. Style of Photography

  10. Style of Photography

  11. Logo Redesign

  12. Logo Redesign

  13. Look and feel in design Publications using only color

  14. Look and feel in design Poster

  15. Look and feel in design Departmental Publications

  16. Look and feel in design Billboard

  17. Look and feel in design Display Ad

  18. Look and feel in design Editorial Layouts

  19. Questions, Discussion